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Best LinkedIn Tactics to Grow Your Company

Best LinkedIn Tactics to Grow Your Company
Last updated: March 22, 2024
Reading time: 8 minutes
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Do you feel like your company is stuck in a rut when it comes to growth? It’s time to take control and empower your business with the power of LinkedIn.

From optimizing your company’s messaging to finding leads on LinkedIn and everything in between, we will provide you with actionable LinkedIn tactics to help you reach your business goals. 

Whether you are a small startup or a large corporation, this guide will show you how to grow your business using LinkedIn.

How to Grow Your Business Using LinkedIn

It’s no secret that LinkedIn is a powerful tool for businesses looking to grow and expand their reach. By utilizing this platform effectively, companies can connect with potential customers, partners, and industry influencers, and ultimately drive growth. Discover how to use LinkedIn for business and marketing.

Here’re some practical tactics to grow a business using LinkedIn:

1. Optimize Your Messaging

One of the most important aspects of LinkedIn is your company’s messaging. Your message should be clear and concise, highlighting your company’s unique selling points and what sets you apart from the competition. Ensure to include information about your products or services, as well as any industry-specific knowledge or expertise you may have. 

Additionally, it’s important to keep your messaging up-to-date to reflect any changes or updates in your business. To maximize the potential of this platform, it’s important to optimize your posts for maximum visibility and engagement. 

Here’re some ways you can optimize and change your LinkedIn messaging:

Use a strong headline: The headline of your post is the first thing people will see, so make sure it’s attention-grabbing and relevant to your target audience. Use keywords relevant to your industry and include numbers and statistics if possible.

Use visuals: Visually attractive content performs better on LinkedIn. As such, using high-quality images relevant to your post is good to add value to the content. The right LinkedIn content strategy help boost your engagement rates.

Keep it short and sweet: People are busy and have short attention spans, so keep your posts concise and to the point. Use bullet points or numbered lists to make it easy to read.

Best LinkedIn Tactics to Grow Your Company: Keep it short and sweet

Use hashtags: Hashtags make it easier for people to find and engage with your content. Include relevant hashtags that are specific to your industry or topic in your posts.

Engage with your audience: Simple networking, like responding to comments and messages promptly and sharing other people’s content to show that you’re an active and engaged member of the community.

Post consistently: Consistency is key when it comes to growing your presence on LinkedIn. Try to post regularly, at least once a week and at the right time, to keep your followers engaged and interested in your content.

By creating high-quality, engaging content and staying active on the platform, you’ll be able to connect with potential clients, partners, and collaborators, and grow your business.

What’s more, transparency is a vital aspect of communication, especially when it comes to building trust and credibility on LinkedIn. Being transparent in your communication can help you establish a strong reputation, attract potential clients, and build long-lasting business relationships.

Outreach Automation on LinkedIn with Dripify

2. Get Creative With Your Designs

Second, it is essential to be creative with the design of your LinkedIn posts because it can help you stand out in a sea of text-based content. 

Consider including carousels, personalized images, and graphics in your posts to make them visually more appealing and grab your audience’s attention. This can lead to higher LinkedIn engagement rates, such as likes, comments, and shares.

Additionally, creative designs allow you to share multiple images or graphics at once, which can help you convey complex ideas or information in a more digestible format. 

Personalized images, such as headshots or product photos, can also help to build trust and credibility with your audience. Also, graphics, such as infographics or charts, can help make your content more engaging and shareable. Graphics help to break up long blocks of text and make your posts more readable and digestible. 

You can use various tools to improve your LinkedIn post designs. Canva, Adobe Spark, and Piktochart are all popular options for creating graphics and infographics. 

3. Give a Sneak Peek into How People Work in Your Company

Best LinkedIn Tactics to Grow Your Company: Give a Sneak Peek into How People Work in Your Company

Using LinkedIn to give a sneak peek into how things work at your company can be a great way to build trust and credibility with your audience. 

By sharing behind-the-scenes content, you can showcase the real humans who work at your company and give your audience a sense of the culture and values that drive your business.

One way to do this is by sharing videos of your team working together. These videos can be short clips of team members collaborating on projects or longer videos that showcase the day-to-day operations of your company. 

It is also a good idea to share the personal stories of your employees. These can be stories of how they got started in their field, the challenges they’ve faced, or how they’ve grown and developed in their roles. These stories can help to humanize your company and make it more relatable to your audience.

Creating content around your company values is another way to showcase what sets your company apart. This way, you can communicate your values to your audience and show how you live them in your company. 

Highlighting the ways in which your company is making a positive impact in the world can also help to build trust and credibility with your audience. It will also attract employees and customers who align with your company’s values.

Finally, you can use polls, Q&A, and live videos to engage with your audience and create a sense of community around your brand. Using various content formats lets you keep your audience engaged and build a strong relationship with them.

4. Find Your Leads

To generate more leads, finding right people on LinkedIn is vital. This is best done with the help of automation tools. Discover why sales teams need Dripify and considering this tool as a powerful way for a sales team to generate leads and close deals.

By researching potential companies and engaging with their employees on LinkedIn, you can establish yourself as a trusted resource and increase the likelihood of making a sale. In doing so, remember that the employees you want to connect with should have decision-making powers.

One of the best ways to find your people on LinkedIn is by researching potential companies and identifying the key decision-makers. You can do this by searching for the company name and looking at the profiles of the employees who work there. 

Another powerful tool for finding your people on LinkedIn is Sales Navigator. 

Sales Navigator is a paid version of LinkedIn that provides advanced search capabilities and lead recommendations. By using Sales Navigator, you can find leads that are more likely to be interested in your product or service, and engage with them in a more targeted way.

Once you’ve identified your target audience on LinkedIn, it’s important to make them aware that your brand exists. 

You can do this by sharing relevant content, engaging in conversations, and responding to questions. This helps establish yourself as a thought leader in your industry and increases the likelihood of making a sale.

It’s important to remember to use the language of a real person when engaging with potential customers on LinkedIn. Avoid using overly formal or salesy language; instead, focus on building a relationship with your potential customers. Explore available B2B sales strategies to grow your business.

Also, make sure to show genuine interest in their business and try to understand their pain points and goals. By building a relationship with your potential customers, you can increase the likelihood of closing a sale.

5. Announce Company News and Notable Achievements

Best LinkedIn Tactics to Grow Your Company: Announce Company News and Notable Achievements

Announcing company news and notable wins on LinkedIn is important for several reasons. 

Firstly, it helps to build and maintain a strong online presence for the company. By regularly updating followers on the latest happenings, the company can stay top of mind and increase its visibility among potential customers and clients.

Secondly, it is an effective way to showcase the company’s achievements and build credibility. By highlighting successes and milestones, the company can demonstrate its capabilities and expertise, which can help to attract new business and build trust among existing clients. 

Additionally, it can serve as a way to attract and retain top talent by showcasing the company’s positive progress and growth.

6. Don’t Appear Strictly “Suit-and-Tie”

While LinkedIn is a professional networking platform, it is also important to remember that it is a social platform where people connect with one another. Being too “suit-and-tie” can make a company or an individual come across as cold and unapproachable. Instead, it’s important to show the human aspect of the company or individual.

Humanizing a company or an individual can help build trust and establish a connection with potential clients and customers. One way to do this is by sharing personal anecdotes or behind-the-scenes photos (as explained above) to give a glimpse into the company culture or the individual’s personality. This can help to create a sense of relatability and make the company or individual seem more approachable.

By showing that there is more to the company or individual than just their professional qualifications, you can help create a more authentic, human-oriented, and engaging presence on LinkedIn.

7. Measure and Analyze Your Results

Finally, it’s important to measure and analyze your results on LinkedIn. Doing so will help you to understand what’s working and what’s not and make data-driven decisions about how to improve your LinkedIn marketing strategy.

You can use analytics tools to track metrics like: engagement, reach, and conversions and make adjustments as needed to optimize your results.

The Ultimate LinkedIn Sales Guide

Benefits of Using LinkedIn to Grow Your Business

As a business owner, it’s important to have a strong online presence in order to reach new customers and clients. One platform that can be particularly beneficial for growing your business is LinkedIn. And to benefit in this platform you should consider automation software like Dripify. Discover why businesses need Dripify for growth.

Here are a few reasons why you should use LinkedIn:

Networking: LinkedIn is a professional networking platform, meaning it’s a great place to connect with other professionals in your industry. You can expand your reach and grow your business by building relationships with potential customers, clients, and partners.

Lead Generation: LinkedIn is a powerful tool for lead generation. With useful LinkedIn features, you can easily find and connect with potential customers and clients in your target market. 

Additionally, LinkedIn Groups allows you to join groups of people with similar interests, which can be a great way to find new leads.

Brand Visibility: By creating a company page on LinkedIn, you can establish a strong online presence for your business.

Best LinkedIn Tactics to Grow Your Company: Brand Visibility

And by regularly updating your page with content, such as company news and notable wins, you can increase your visibility among potential customers and clients.

Showcasing your expertise: LinkedIn allows you to share content, such as articles, videos, and presentations, with your connections. This can help position you and your business as a thought leader in your industry. It will also help establish trust and credibility with leads and customers. Create a LinkedIn Showcase Page right now!

Employee Advocacy: LinkedIn allows your employees to become ambassadors for your brand by sharing company updates, job openings, and their own professional achievements. This can help to increase your reach and attract top talent.

Outreach Automation on LinkedIn with Dripify


As you can tell now, the LinkedIn tactics explained above can be a powerful solution for growing your business. By capitalizing on the networking, lead generation on LinkedIn, brand visibility, and employee advocacy features of LinkedIn, you can reach new customers, clients, and partners. This professional network’s content posting feature can help establish you as a thought leader in your industry.

Furthermore, by creating engaging content and showcasing the human aspect of your company, you can build trust and establish a connection with potential clients and customers. 

To make the most of LinkedIn’s potential, it’s important to stay active on the platform. Make sure to regularly update your company page and profiles and engage with your network. By following these LinkedIn tactics, you can empower your company’s growth and take your business to new heights.

Dripify – LinkedIn automation tool

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