LinkedIn is great for networking and prospecting. You can locate your target audience quickly and easily, connect with anyone in the world, and it’s the largest professional networking site out there.
But, a lot of people miss out on amazing opportunities because they get their LinkedIn message wrong, or they’re not quite sure what approach to take.
Lead generation is never easy. As a task, it’s pretty challenging for B2B marketers and many businesses struggle to find new ways to reach and engage with their ideal audience.
If you’re looking for best practices and advice, keep reading for our top tips for sending messages and inMails on LinkedIn:
LinkedIn Message Response Rates
Cold outreach is famous for its low response rates. Most people treat it as a numbers game: send out as many messages as possible and hope for a few responses.
But, this approach is a big mistake that could cost you precious sales and networking opportunities. Statistics show that most marketers have LinkedIn acceptance rates between 15-25% – and response rates are even lower.
If you want to improve this, you need to implement new strategies to stand out. The best prospects get hundreds of messages a week. This means that sending out standard messages simply won’t cut it.
So, how do you know if someone read your LinkedIn message? And is there any way to make sure they open your messages or respond?
You can view LinkedIn read message settings and switch on read receipts. This means that any messages you send will have confirmation that it’s been read.
But, this isn’t enough to guarantee it will be read, or that you will get a response. The only way to increase your chances is through careful strategizing and personalization.
Non-personal messages are a big turn-off. They make you look lazy and unprofessional, and there’s an extremely high chance they will be ignored or deleted.
Being more imaginative and personal is essential for winning on LinkedIn in 2020, and it means you’re much more likely to get a good response.
Tips for Writing a Message on LinkedIn
Do you want higher response rates on LinkedIn? If the answer is yes, learning how to write personal, engaging messages on LinkedIn is a much.
Here’s how to write a message on LinkedIn that’s guaranteed to get results:
Use a personalized headline
When you send LinkedIn messages, it’s important to customize the headline. This is the first thing the recipient will see, so it needs to grab their attention.
Do some research and try and find info that’s specific to them and will make them want to open the message.
Complete your profile
For a lot of prospects, the first thing to do when receiving a message is to check our your LinkedIn profile. This means it should be completed and up-to-date at all times.
It should stand out, and provide accurate, helpful information about what you’re offering.
Always include a professional profile picture, description, skills, and anything else of value. Otherwise, they may be skeptical over whether to reply.
Always introduce yourself
Next, always introduce yourself at the start of the message, just like you would in your real-world interactions.
Include a thoughtful detail, such as how you know them, pointing out a mutual connection, or mentioning something you have in common. Keep this simple – one or two sentences is enough.
Be clear and concise
LinkedIn messages need to be as clear and concise as possible. Try not to ramble, as the reader will lose interest. If you can, try and make your message 100 words or less.
Instead, try and get to the point as quickly as you can, whilst focusing on adding value.
Find some common ground
Finding something you have in common with the recipient can make your message much more personal and relevant. This increases the likelihood of getting a response.
Look into their current role, education, interests, or anything else, and find something you share and can talk about.
Avoid being too salesy
A big mistake people make when prospecting on LinkedIn is to go straight in for the sell.
With cold outreach, it’s very important to build rapport first. Start a conversation about something of interest and try and develop a relationship.
Give them a reason to reply
You should always include a call-to-action in your messages. What do you want them to do next? If you want a reply, phone call, or interview, make this clear.
If what you’re looking for is a reply, give them something to reply to. Ask a question or offer an insight – and always be polite.
Follow-up your messages
Lastly, it’s key to follow-up on any sales messages you send. Keep track of your leads and send a follow-up message after a set period if they don’t reply.
You can automate this process with Dripify, which provides customizable triggers and time delays in your sales funnel.
Result-Proven Templates that Really Work
Are you struggling to find the right icebreaker?
When it comes to crafting the perfect LinkedIn message, personalization is vital!
Luckily, if you’re looking for ways to save time and reach a larger audience, this is something that can be automated using a LinkedIn automation solution like Dripify.
Dripify allows you to use up to 20 variables in your messages, including first and last name, position, company, location, mutual group name, mutual connection name, and more. Simply add your template, and insert the variables accordingly.
This can save you loads of time, whilst keeping the same highly personal feel.
In terms of the messages themselves, it’s still important to make the template unique. Here are some LinkedIn message examples you can use as templates to do this:
You can use this template if you have a mutual connection or a friend in common:
I noticed that we have a mutual connection (connection’s name)! I thought it would be nice to reach out, as you (share interest/worked with/are in the same industry as) as (connection’s name).
It would be awesome if we could connect as well as I’m currently working on a project that might be of interest to you. I’d love to chat about it a bit more!
Hope to hear back from you soon!
If you don’t have a friend in common but are in the same LinkedIn group, you can use the following template to connect:
Hi there (name),
I’m (your name) and I work as (position) for (company). I noticed you made some really interesting comments in (LinkedIn Group), which I’m also a member of. In particular, the comment about (a comment they made) was really helpful and I was interested to learn about (topic).
I’d be really interested in discussing this further, if this is something you’re open to. It would be great to share some ideas!
Let me know if you would like to schedule a call sometime.
If you’re connecting with someone and are unsure what to say, why not try a little flattery? This can hugely increase the chances of getting a response.
Everyone likes to feel appreciated – just make sure you do your research first!
Here’s a template you can use once you’ve found something to compliment the person on:
It’s nice to “e-meet” you! I’ve been following the work you’ve been doing for (company) for some time now. I recently read about (notable achievement), and I’m super impressed!
As someone who has worked for (company/companies) doing similar projects, I’d really love to have a quick chat and share some ideas.
Would you be up for a quick catch up some time this week?
Look forward to hearing from you!
LinkedIn is one of the best platforms for small and medium-sized businesses. But, like anything, it’s important to be as knowledgeable as possible to get the best results.
If you want in-depth advice, Business Insider does linkedin help articles, along with other business advice websites like Entrepreneur, Forbes, Fortune, and Harvard Business Review.
When it comes to perfecting your LinkedIn networking message, following the tips detailed in this article can drastically improve your chances of success.