Tired of posting on LinkedIn without getting noticed? Do you dream of your content spreading like wildfire and reaching thousands of professionals in your industry? You’re in luck because this article will walk you through many powerful strategies to help you go viral and build a brand on LinkedIn.
Build a Stellar LinkedIn Profile
Your profile helps you make the first impression on potential connections, eventually improving networking on LinkedIn. A strong LinkedIn profile draws more people to your posts because your audience takes your content seriously, knowing that it comes from a knowledgeable and experienced professional.
So, make sure to improve your LinkedIn profile by showcasing your expertise, skills, and accomplishments. Plus, use a professional headshot, write a compelling summary, and highlight your achievements. A well-crafted profile will attract more people to your network and improve your chances of virality.
Building a vast and relevant network is vital to going viral on LinkedIn. When you interact with the right audience, your viral posts are more likely to resonate with them, leading to higher engagement and shares.
Make sure to connect with professionals in your industry, engage with their content, and leave thoughtful comments. When you show genuine interest in others, they’ll be more inclined to reciprocate, exposing your posts to their networks and potentially increasing your content’s reach.
Start Posting More Often
One of the secret sauces to going viral on LinkedIn is to be consistent with your content. LinkedIn algorithms love regular posting, which means your posts will gain more traction and engagement over time. So, start posting more often on LinkedIn to get noticed by the network’s algorithms.
You should target at least 3-4 valuable and engaging content posts every week. And don’t be shy! Share your thoughts, experiences, and insights with your audience. By posting frequently, you’ll stay on top of their minds and increase your chances of catching the viral wave.
Create High-Quality Content
It’s no secret that high-quality content goes viral across all social media channels. But how do you write content that generates engagement and eventually goes viral? Let’s have a look:
1. Choosing Your Topic Carefully
To create a viral LinkedIn post, you must start with a captivating topic that resonates with your audience. Think about your readers’ pain points, desires, and challenges. Address topics that can provide value, help them solve problems, or inspire them.
For example, you can choose from the following categories that are more likely to go viral:
- Career Advice: Share your expert insights, tips, and tricks to help professionals navigate their careers. For instance, “5 Proven Strategies to Ace Your Job Interview and Land Your Dream Role.”
- Content Creation: Guide your readers on how to create compelling content that attracts their target audience. For instance, “The Power of Storytelling: How to Create Content That Captivates Your Followers.”
- Side Hustles: Many professionals are interested in generating extra income through side hustles. You can offer them ideas and examples of successful side hustles. For example, “10 Lucrative Side Hustles You Can Start Today.”
- Success Stories: Everyone loves a good success story! You can capitalize on this by sharing inspiring tales of individuals who achieved their goals, overcame challenges, or made a significant impact. For instance, “From Intern to CEO: The Inspiring Journey of [Name].”
- Work-Related Topics: Explore trending or controversial topics related to the workplace, leadership, or industry-specific issues. For example, “The Future of Remote Work: Challenges and Opportunities.”
2. Clear Writing
While this may sound like a no-brainer, we want to emphasize the importance of clear, concise, and straightforward content writing. Avoid jargon and complex language. Instead, convey your message to your readers as simply and clearly as possible. And ensure that your post is easy to read and understand, regardless of your audience’s expertise level.
What’s more, when discussing tips, advice, or examples, be specific in your language. Vague statements can lead to confusion or ambiguity. Instead, provide concrete examples and actionable advice your readers can immediately implement.
Furthermore, storytelling can be a powerful tool to engage your audience and convey your message. You can share personal anecdotes or real-life experiences related to the topic. Remember, stories have a way of capturing people’s attention and making your post memorable.
And finally, before publishing your post, take the time to edit and revise it. Ensure to check for grammar and spelling errors, and read through your content to ensure it flows smoothly. If possible, ask a colleague or friend to review it as well, as fresh eyes can catch things you might have missed.
3. Evokes Emotions With Your Writing
Content that triggers emotions, whether laughter, inspiration, or curiosity, is more likely to go viral. Consider sharing stories, personal experiences, or case studies that evoke strong feelings in your LinkedIn audience. When people connect emotionally with your content, they’ll be eager to share it with their connections, potentially leading to viral success.
It is also a good idea to recognize and celebrate achievements through your posts, whether they are personal or collective. Acknowledging success creates a sense of pride and positivity among your readers, encouraging them to engage and share their own successes.
Example: “Congratulations to [Name] for landing their dream job! Let’s give them a virtual round of applause for their hard work and determination!”
In addition, you can tap into the aspirations and goals of your audience. Inspire them to reach for the stars and showcase examples of people who have achieved what they aspire to do. This can ignite a spark of motivation and determination.
You can also inject emotions into your posts through humor. Remember that laughter is a universal emotion that can bring people together. Infusing a pinch of humor into your posts can help break the ice and create a positive, light-hearted atmosphere. Be mindful of your audience and ensure the humor aligns with the topic.
4. Opening Lines
Hook your readers right from the start! Your opening lines should be attention-grabbing and captivating. Consider posing a thought-provoking question, sharing a surprising statistic, or telling a compelling anecdote. For example, “Did you know that 85% of professionals miss out on career opportunities due to simple resume mistakes?”
5. Post Type and Formatting
Experiment with different post formats to keep your audience engaged. You can use text-only posts, images, videos, or even a combination of all these formats. But from our research, we’ve noticed that text-only posts generate more engagement and go viral on LinkedIn.
Also, consider formatting the content properly. Break up your content into short paragraphs and use bullet points to make it scannable. LinkedIn users have limited time, so make it easy for them to grasp your main points quickly. Use bold or italics to emphasize important information.
6. Spread Awareness
Engage your network by sharing content that sparks curiosity and encourages discussion. Talk about trending industry topics, challenges, and innovations.
Your posts should help spread awareness on LinkedIn, add value to your audience’s lives, and leave them wanting more. Remember, when you show genuine interest in helping others, they’ll be more likely to share your content, boosting your chances of going viral.
7. Leverage LinkedIn SEO
Just like Google search, LinkedIn has its own search engine. To increase discoverability, it is a good idea to perform LinkedIn SEO by placing relevant keywords throughout your profile and posts.
When you understand the terms your audience is searching for, you can use them to tailor your content and maximize your reach. The more visible you are, the more likely your posts will go viral. But don’t go overboard with this strategy because keyword stuffing can turn off your audience.
8. Cross-Posting on Other Social Media Platforms
Extend the reach of your LinkedIn posts by cross-posting them on other relevant social media platforms. Twitter, Facebook, and Instagram are excellent choices. This way, you tap into your audiences on multiple platforms, increasing the likelihood of your content going viral.
9. Mention Influencers
When you refer to industry influencers in your posts, tag them in your content. If they find your post valuable, they might share it with their vast audience. This exposure to a broader audience can give your post the boost it needs to go viral. Be sure to write genuine and relevant content that resonates with the influencer and their followers.
10. Use Emojis and Hashtags
Did you know that emoji can make your content more engaging and relatable? Yes, those little characters and signs make your posts more humane.
Also, don’t forget to use relevant hashtags to categorize your posts and increase their discoverability. Trending #hashtags make your content more visible to a broader audience, elevating its chances of going viral.
11. Analyze and Learn from Your Successful Posts
And finally, take time to analyze your past viral posts. Identify patterns, content types, and topics that resonated the most with your audience. Doing so will help you refine your future LinkedIn content strategy and increase the likelihood of future posts going viral.
Congratulations! You’ve mastered the strategies of how to go viral on LinkedIn. As you can see. creating a viral LinkedIn post involves a mix of excellent content, smart strategy, and a bit of luck. You have control over the copywriting and strategy, and the most effective approaches tend to be long-term.
Remember, a successful strategy revolves around genuinely wanting to assist your audience, expanding your network, and maintaining a consistent presence. Luck, however, is beyond your influence. This means you increase your chances of going viral on LinkedIn when you focus on quality, strategy, and consistency.