How to Tag Companies on LinkedIn

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Tagging companies on LinkedIn has many benefits. It can help raise your profile visibility, increase engagement with different companies, and improve brand awareness. That’s especially good for B2B brands looking to reach a wider audience.

In this post, you’ll learn how to tag companies on LinkedIn and what you should expect afterward. Let’s dive in!

5 Steps to Tag Companies on LinkedIn

Tagging companies on LinkedIn is a cinch, yet we broke it down into five manageable steps to make the process simpler for you to understand. 

Read on to learn how to tag companies on LinkedIn in 5 easy steps: 

Step 1

Go to the post you want to add the tag to. Or create a new one you’d like to share with your LinkedIn audience. Go to your LinkedIn feed after logging into LinkedIn and click “Start a post” in the center of the page.

Step 2

Now you can start writing your post, as you would with any other social status update. You can also add a photo, video, document, poll, hashtag, and more.

Step 3

After writing your LinkedIn post, press the @ symbol and immediately type in the company’s name you want to tag without any space. 

For example, you can write @{company} to find our LinkedIn page, and click on it to tag.

Step 4

Confirm if the company’s name is correct and that it’s bolded. Also, ensure that the post is set to “Anyone” in terms of who can see the post. Or you can make it visible for your LinkedIn connections or groups only.

Step 5

So good so far? Great!

Now, click on the “Post” button to share your post on LinkedIn with everyone, including the company you have tagged. The company you tag will get a notification that you’ve mentioned them in a post, and they may even comment on it.

How easy was that? 

But there are a few things you need to know about tagging brands. 

For example, you can tag a company if it has enabled tagging. Also, ensure that you are typing in the correct name of a company.

Some companies may have different name variations, so confirm that you have the correct one. Remember to tag companies only when relevant, as it can help create better engagement and visibility for your post.

Now that you’ve learned how to tag companies on LinkedIn, let’s examine the benefits of tagging brands and businesses on the professional networking platform.

Benefits of Tagging Companies on LinkedIn

Adding a tag to a post on LinkedIn is more than just a way to get noticed. 

For example, tagging a brand in the post can help increase engagement, get more post views, and even create backlinks to your page.

It also helps build relationships with brands you are associated with and generates an interactive community for your followers. But remember that tagging a company or brand doesn’t directly relate to visibility, discoverability, and engagement.

Let us discuss the advantages of tagging companies and brands in detail now.

1. Increased Visibility and Discoverability

Make your content known to more people by tagging a company in any of your posts or comments on LinkedIn. This will increase the visibility of your message to not only the followers and employees of that business but other users as well!

And we have also seen the improved visibility of your profile and posts in LinkedIn’s search results. The algorithm will likely recommend your posts to users interested in the company or industry. It also shows that you have relevant knowledge or experience with the company.

2. Enhanced Engagement & Connections

When you tag a company, it’s likely to get more engagement and reactions from its followers. This is because they will be interested in what you say about the company or industry.

Also, tagging a company on LinkedIn will make them aware of your presence, and they may end up connecting with you and even send you a message! This can also increase brand awareness if you’re a B2B business.

3. Greater Credibility

Tagging brands on LinkedIn will help you build your credibility since it shows you know about the company and industry. It will also help to promote yourself and your brand as experts in the field.

Tagging companies is a great way to start meaningful conversations, reach out to potential customers, and share your expertise with the world.

4. Boosted Professional Reputation

When you tag relevant companies or brands on LinkedIn, it reinforces the opinion that you’re serious and dedicated to your profession. Your posts will be seen as more professional since they are associated with those brands.

You become a thought leader in the industry, which adds to your brand’s credibility, which is essential in today’s highly competitive market.

Why Tag Companies on LinkedIn?

As mentioned above, tagging businesses and brands on LinkedIn can be a great way to raise your profile, increase engagement with the company, and improve brand awareness. It’s also an effective way to show that you are knowledgeable about a certain industry or product.

Not only does tagging companies help build credibility in the eyes of potential customers and partners, but it also reinforces your professional reputation as someone who takes their work seriously. These advantages make tagging companies on LinkedIn well worth doing.

Tagging a company is also a great way to thank the company for its service or products. And you can alert the company of changes in your industry as well. The key here is to ensure you’re tagging with respect and good intent!

Also, tagging the right companies on LinkedIn can bring in more eyeballs and leads to your post and new connections with potential customers and partners. And even if you are not a B2B business, you can enjoy many other benefits.

For example, you can tag companies and attract their attention to something you can offer them. Yes, you can land a job or a business opportunity just by tagging companies on LinkedIn. The key is to be unique, creative, and engaging!

Why Is it Sometimes Hard to Tag Someone in a LinkedIn Post?

At times, it can be hard to tag someone in a LinkedIn post. This is because the person you want to tag might not have an active profile. Or they could have limited their visibility settings. Also, you might need to be a first-level connection to tag them.

There are a lot of people on LinkedIn with the same name, so it’s important to double-check the profile before tagging them. Otherwise, you might end up tagging the wrong person!

The person you are trying to tag might have blocked you or limited the number of people who can view their posts and profiles. In such cases, it would be impossible for you to tag them in a post.

Why Is it Sometimes Hard to Tag a Company Page in a LinkedIn Post?

There are a few reasons why it might be hard to tag a company page in a LinkedIn post might be hard.

First and foremost, you must know the name of the company page and its URL. If you don’t have this information, you won’t be able to tag it on LinkedIn.

Second, the company page might be private or inactive. This means that only certain users can view it or post on it. It’s also possible that the company page is not optimized for LinkedIn search visibility, making it hard to find it.

Or maybe the company’s page has been terminated or suspended. If the company has decided to discontinue its page, it’s no longer possible to tag it on LinkedIn.

Also, you might not have permission or access to tag a certain company page. Depending on the privacy settings of that company’s page, you might need permission from the owner to go ahead with tagging.

What’s more, the company page you’re trying to tag was created by someone who is no longer with the company or has since retired.

Conclusion

Tagging companies and brands can be an effective way of increasing visibility and engagement on LinkedIn. You can use it to build credibility, enhance your professional reputation, and bring in new leads as well. 

In this post, you learned how to tag companies on LinkedIn and explored the advantages of doing so. All that’s left is for you to get started! With this knowledge in hand, start tagging relevant companies today! Happy networking!