In today’s digital age, video is a powerful marketing tool that can help brands to connect with their target audience and drive results. Whether used on social media, a company website, or an email campaign, brand videos can effectively tell a brand’s story, showcase products or services, and engage with customers.
This article will share examples of brand videos that have successfully driven results for their respective companies. From innovative animation to compelling storytelling, these videos showcase the wide range of approaches brands can take to create effective and engaging content.
Whether you are a small business owner, marketer, or content creator, these examples can provide inspiration and ideas for creating your own brand videos.
But first, let’s start with the essential information you want to know about brand videos.
What Is a Brand Video?
A brand video is a marketing strategy that uses video content to promote a brand, products or services, and values and mission. It is designed to help build brand awareness, establish brand credibility, engage with customers, and drive sales.
Brand videos can take many forms, such as commercials, explainers, and animated or documentary-style videos. They can be used on various platforms, including social media, a company website, or email marketing campaigns.
The goal of a brand video is to tell a story about the company or its products and services. Plus, it is designed to connect with viewers emotionally to create a positive impression, build your brand, and establish customer loyalty.
Brand videos can serve a variety of purposes, including the following:
- Telling a brand’s story: A brand video can be used to share the history and values of a brand, helping to establish a connection with the target audience.
- Showcasing products or services: A brand video can be used to demonstrate the features and benefits of a brand’s products or services, helping to persuade viewers to make a purchase.
- Engaging with customers: A brand video can be used to create a personal connection with viewers, encouraging them to engage with the brand and share their experiences.
Overall, brand videos are a powerful tool for promoting a brand and driving results. By creating engaging and compelling content, brands can effectively reach and connect with their target audience.
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What Makes a Successful Brand Video?
Below are some crucial factors that contribute to the success of a brand video:
1. Clearly defined goals: It’s important to have specific goals in mind when creating a brand video. Are you looking to increase brand awareness, drive sales, or engage with customers? By defining your goals upfront, you can create a tailored video to achieve those objectives.
2. A distinct brand voice: A brand video should accurately reflect the brand’s values and personality. You can achieve this by developing and integrating a unique brand voice in your brand videos and other marketing collateral.
3. Compelling storytelling: A good brand video should tell a compelling story that resonates with the target audience. This can be achieved through various techniques, such as compelling visuals, music, and narration. Moreover, a successful brand video should clearly communicate the value of the brand’s product or service to the viewer.
4. Engaging content: A successful brand video should be engaging and hold the viewer’s attention from start to finish. This can be achieved through interactive elements and engaging narration. A visually appealing brand video can help capture the viewer’s attention and make a lasting impression. Also, an effective brand video should connect with the viewer emotionally and appeal to their desires or needs.
5. A strong call to action: A successful brand video should have a strong call to action that motivates viewers to take a specific action, such as visiting the brand’s website or making a purchase.
6. Effective distribution: A brand video needs to be seen by the target audience to achieve its objectives. This requires effective distribution through the appropriate channels, such as social media or email marketing campaigns. A solid distribution strategy can help ensure the intended audience sees the video.
The Benefits of Brand Videos
Brand videos can offer a variety of benefits for businesses, including:
Increased Brand Awareness
Brand videos can help increase awareness of a company and its products or services. You can build your brand, nurture a stronger connection with viewers, and make a more lasting impression by creating a video that tells a story about the brand and what it stands for.
By showcasing the features and benefits of a brand’s products or services, brand videos can help to drive sales and increase revenue.
Improved Customer Engagement
Brand videos can be used to create a personal connection with customers, encouraging them to engage with the brand and share their experiences. This can help to build your brand and establish trust and loyalty.
Increased Website Traffic
By including a call to action in a brand video, businesses can drive traffic to their website and increase the chances of conversion.
Improved Search Engine Rankings
By using keywords and including a link to the company website in a brand video, businesses can improve their search engine rankings and increase the visibility of their website.
Improved Brand Awareness
Brand videos can help increase awareness of a company and its products or services. You can build your brand and nurture a stronger connection with viewers and make a more lasting impression by creating a video that tells a story about the brand and what it stands for.
Enhanced Brand Credibility
A well-produced brand video can help establish a company as a trusted and reliable source of information. This can be especially important for companies in industries where trust is a key factor in the purchasing decision, such as financial services or healthcare.
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Brand videos are a great way to engage with customers and potential customers. By creating an exciting and informative video, companies can hold the viewer’s attention and encourage them to take action, whether visiting the company’s website, signing up for a newsletter, or making a purchase.
Greater Customer Loyalty
By creating a brand video that connects with viewers emotionally, companies can build a stronger sense of loyalty among their customers. This can be especially important for companies looking to retain customers over the long term.
Improved Search Engine Optimization (SEO)
If a brand video is well-optimized and includes relevant keywords, it can improve the company’s search engine rankings and make it more visible to potential customers. Make sure to use whitehat SEO techniques to optimize your videos.
Brand videos can be shared on social media platforms and other online channels, which can help a company reach a wider audience and attract more customers.
Companies can drive more sales and revenue by creating a brand video that effectively promotes a company’s products or services.
Improved Customer Understanding
A brand video can help explain a company’s products or services in a way that is easy for customers to understand. This can be especially important for companies offering complex or technical products or services.
Enhanced Customer Experience
By creating an enjoyable and informative brand video, companies can improve the overall customer experience and build a stronger relationship with their audience.
Read also: Places to Find Leads Outside of LinkedIn
17 Examples of Brand Videos That Boost Sales
Now that we’ve explained the benefits and elements of a good brand video, let’s have a look at some examples of brand videos that boost sales.
1. Apple’s “Shot on iPhone” Campaign
Apple’s “Shot on iPhone” campaign features a series of short videos that showcase the high-quality camera capabilities of the iPhone. Each video features striking imagery and engaging music, encouraging viewers to capture their own stunning photos with the iPhone.
This campaign showcases the high-quality camera capabilities of the iPhone through a series of short, visually stunning videos. The ads feature photographs and videos taken by iPhone users in various settings and situations, highlighting the phone’s ability to capture high-quality images and video under various conditions.
The “Shot on iPhone” campaign has successfully increased brand awareness and sales for Apple by demonstrating the value of the iPhone’s camera features to consumers.
2. Nike’s “Just Do It” Campaign
Nike’s iconic “Just Do It” campaign features motivational videos showcasing the brand’s commitment to empowering athletes to reach their full potential. What’s more, the videos feature inspiring athletes and feature a powerful call to action: “Just Do It.”
The campaign features powerful storytelling and relatable characters with the aim of inspiring the viewers to take on challenges and achieve their goals. The “Just Do It” slogan has become synonymous with Nike and is widely recognized worldwide.
The campaign has successfully increased brand awareness and sales for Nike by tapping into the brand’s core values of determination and perseverance.
3. Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign features videos showcasing the personalized labels on Coca-Cola bottles. The campaign encourages customers to share a Coke with someone special and promotes the brand as a fun and social product.
The campaign launched in 2011 aimed to encourage consumers to share the brand with their friends and family. As part of the campaign, Coca-Cola also set up “Share a Coke” kiosks at various events and locations where customers could create personalized bottles with their own names or the names of their friends.
The “Share a Coke” campaign successfully increased brand engagement and sales for Coca-Cola. It also spawned imitators in other industries, with companies creating personalized products with customers’ names or other identifying information.
4. Old Spice’s “The Man Your Man Could Smell Like” Campaign
Old Spice’s “The Man Your Man Could Smell Like” campaign features humorous videos showcasing the brand’s men’s grooming products. The videos feature a charismatic spokesperson and a catchy slogan and have successfully driven sales for the brand.
This campaign was a series of humorous commercials that featured actor Isaiah Mustafa as the “Old Spice Guy.” The ads, aired in 2010 and featuring actor Isaiah Mustafa as the “Old Spice Guy,” became hugely popular and helped increase brand awareness and sales for Old Spice.
The commercials showed Mustafa delivering humorous monologues about the benefits of using Old Spice products, often using exaggerated or absurd humor to appeal to viewers. The “Old Spice Guy” character became an iconic figure and helped establish Old Spice as a brand with a sense of humor.
5. GoPro’s “Be a Hero” Campaign
GoPro’s “Be a Hero” campaign is a series of action-packed videos that showcase the brand’s rugged and versatile cameras. The videos encourage viewers to capture their own thrilling experiences and “be a hero” in their own lives.
This marketing campaign highlights the unique and exciting perspectives that can be captured with GoPro cameras. The campaign involved videos of people participating in various action sports and activities, such as surfing, skydiving, and snowboarding.
The videos are designed to inspire viewers to pursue their own adventures and “be a hero” in their own lives. The “Be a Hero” campaign has successfully increased brand awareness and sales for GoPro by appealing to consumers who seek excitement and adventure.
6. Airbnb’s “Don’t Go There, Live There” Campaign
Airbnb’s “Don’t Go There, Live There” campaign features a series of videos that showcase the unique and immersive experiences available through the platform. The videos encourage viewers to “live there” and fully immerse themselves in their travels rather than simply visiting a place as a tourist.
The campaign highlights the unique and authentic travel experiences offered by Airbnb. The campaign features short videos that showcase the homes and communities available on Airbnb, emphasizing the idea that travelers can live like locals rather than just visit a place as a tourist.
The “Don’t Go There, Live There” campaign has successfully increased sales for Airbnb by appealing to consumers seeking more immersive and authentic travel experiences.
7. Heineken’s “The Entrance” Campaign
Heineken’s “The Entrance” campaign features videos showcasing the brand’s sophisticated and refined image. The videos feature a series of unexpected and memorable entrances, promoting the brand as a choice for those seeking unique and memorable experiences.
The best part? These videos feature ordinary people who, after drinking a Heineken, are transformed into the life of the party. The ads, which first aired in 2013, showcase the brand’s tagline, “Open Your World,” and aim to appeal to consumers who want to be the center of attention and live life to the fullest.
This campaign has successfully increased sales for Heineken by promoting the idea that the brand is associated with socializing and having a good time.
8. Google’s “Google Assistant” Campaign
Google’s “Google Assistant” campaign is a series of videos that showcase the capabilities of the Google Assistant AI platform. The videos feature various characters using Google Assistant to complete tasks, making their lives easier and promoting the brand as a powerful and convenient tool.
Google Assistant is a virtual assistant developed by Google that can be accessed through various devices, such as smartphones and smart home speakers. The brand video campaign features short videos that showcase the convenience and utility of Google Assistant, such as helping people manage their schedules, play music, and find answers to questions.
The “Google Assistant” campaign increased sales for Google by highlighting the value of the virtual assistant to consumers.
9. Apple’s “Your Verse” Campaign
Apple’s “Your Verse” campaign comprises a series of videos that underscore the powerful and versatile capabilities of the iPad. The videos show a variety of characters using the iPad to pursue their passions, achieve their goals, and promote the brand as a tool for creativity and productivity.
This branding campaign ran in 2014 and aimed to promote the iPad as a tool for creativity and productivity. The films were designed to inspire viewers to think about how to use the iPad to pursue their goals and interests.
The “Your Verse” campaign resulted in increased brand awareness and sales for the iPad by positioning it as a versatile and powerful tool for creative and productive people.
10. Dove’s “Real Beauty” Campaign
Dove’s “Real Beauty” campaign was a series of advertisements launched by Dove in 2004 that aimed to celebrate the diversity of real women’s bodies and promote a positive body image.
The campaign featured real women of different ages, sizes, and races in their advertisements rather than models with unrealistic body standards. This approach successfully generated positive brand sentiment and increased sales for Dove.
It also sparked a wider conversation about body positivity and the harmful effects of narrow beauty standards on women’s self-esteem.
11. Red Bull’s Extreme Sports-Themed Videos
Red Bull is a brand known for its association with extreme sports and a high-energy lifestyle. The brand’s extreme sports-themed videos showcase the excitement and thrill of these activities, often featuring top athletes and eye-catching cinematography.
These videos are designed to appeal to adrenaline-seeking consumers and position Red Bull as a brand that supports and celebrates a fearless, active lifestyle. The brand’s extreme sports-themed videos have been successful in helping the brand stand out and increase sales.
12. Chevrolet’s “Real People, Not Actors” Campaign
Chevrolet’s “Real People, Not Actors” campaign was a series of advertisements that featured real Chevrolet owners discussing the features and benefits of the brand’s cars.
The ads were designed to add a level of authenticity to Chevrolet’s marketing by showcasing genuine testimonials from satisfied customers.
The “Real People, Not Actors” campaign helped Chevrolet connect with its audience on a more personal level and increase sales by emphasizing the real-world value of the brand’s products.
13. Volkswagen’s “The Force” Super Bowl Commercial
Volkswagen’s “The Force” Super Bowl commercial was an advertisement that aired during the 2011 Super Bowl and became a viral hit. The commercial features a young boy dressed as Darth Vader attempting to use “the force” to start a Volkswagen Passat.
The ad was well-received by audiences and helped increase sales for Volkswagen. It has also been parodied and referenced in popular culture.
14. GEICO’s “Hump Day” Commercial
This brand video features a camel walking around an office on a Wednesday and reminding viewers to “save money with GEICO.” The ad became a viral hit and helped increase brand awareness and sales for GEICO.
The commercial has a humorous and memorable premise. It effectively communicates the value of GEICO’s services to the viewer by highlighting its ability to save customers money on their insurance.
15. Amazon’s “Prime Now” Commercials
These commercials by Amazon feature celebrities such as Alec Baldwin and Dan Marino delivering comical monologues about the convenience of Amazon’s two-hour delivery service.
The ads promote the value of Amazon Prime to consumers by highlighting the convenience and speed of the service. The “Prime Now” commercials have successfully increased brand awareness and sales for Amazon Prime by appealing to consumers who value convenience and efficiency.
16. Dollar Shave Club’s “Our Blades Are F***ing Great” Video
Dollar Shave Club’s “Our Blades Are Fing Great” video is an advertisement that features the company’s co-founder delivering a humorous pitch for the brand’s razors. The ad became a viral hit and helped launch the company’s success.
The video has a casual, irreverent tone and uses humor to appeal to the viewer. The “Our Blades Are Fing Great” video successfully increased brand awareness and sales for Dollar Shave Club by effectively communicating the value of the brand’s products to consumers in a memorable way.
17. BMW’s “The Hire” Series of Short Films
BMW’s “The Hire” series of short films is a collection of eight action-packed films that were produced by BMW and released online in 2001. The films feature Clive Owen as a mysterious driver and showcase the performance and luxury of BMW cars through a series of high-octane action sequences.
The “The Hire” series successfully increased sales for BMW by showcasing the brand’s products in a visually appealing and exciting way. The films were also notable for featuring top directors and actors, which helped to increase their profile and appeal to a wider audience.
10 Tips for Creating a Successful Brand Video
Got inspiration from the above examples to create your own brand video? Here’re some tips to get you started.
1. Define Your Goals
Clearly define your goals for the brand video. Are you looking to increase brand awareness, drive sales, or engage with customers? By defining your goals upfront, you can create a tailored video to achieve those objectives.
2. Know Your Audience
Understanding who your target audience is and what they value can help you create a video that resonates with them and effectively communicates the value of your brand. Here are a few things to consider when creating a brand video with a specific audience in mind:
- Demographics: Consider the age, gender, income level, and location of your target audience. These factors can influence what messages and imagery will most effectively reach them.
- Interests and values: Understand what your target audience cares about and what motivates them. This can help you create a video that speaks to their interests and values.
- Challenges and pain points: Consider what problems or challenges your target audience faces and how your brand can help solve them. A brand video that addresses these issues can be particularly effective in resonating with your audience.
- Communication style: Think about the tone and style of communication that will most effectively reach your target audience. For example, a younger audience may respond well to a more casual and humorous tone, while a more formal and serious approach may be more appropriate for a different audience.
3. Tell a Compelling Story
A good story can help capture the viewer’s attention and make a lasting impression, and it can also be an effective way to communicate the value of your brand. Here are a few tips for telling a compelling story in a brand video:
- Identify your brand’s core message: What makes your brand unique, and how do you want to communicate that to the viewer?
- Create a strong narrative arc: A good story should have a clear beginning, middle, and end. Consider how to structure your story to build tension and keep the viewer engaged.
- Use relatable characters: People are more likely to connect with a story if they can see themselves or someone they know in the characters. Consider using real people or fictional characters that the viewer can relate to.
- Show, don’t tell: Instead of simply telling the viewer about your brand, try showing them through actions and visuals. This can help bring your story to life and make it more engaging.
- Use emotions to connect with the viewer: A good story should evoke emotions in the viewer, whether it’s joy, sadness, or something else. Consider how you can use emotions to connect with the viewer and make your story more impactful.
4. Keep it Concise
A successful brand video should be concise and to the point, capturing the viewer’s attention within the first few seconds and maintaining their interest throughout the video.
Here are a few tips for keeping a brand video concise:
- Determine your key message: What is the most important thing you want to communicate to the viewer? Focus on that message and eliminate any distractions or unnecessary information.
- Use a clear and concise script: Write a script that gets straight to the point and uses simple, easy-to-understand language. Avoid using jargon or industry-specific terms that may be confusing to the viewer.
- Use visual ads: Visual elements like graphics and images can help convey your message more effectively and efficiently than words alone.
- Edit ruthlessly: Don’t be afraid to cut out any footage or dialogue that doesn’t contribute to your key message. Every second counts in a short brand video, so be sure to use your time wisely.
- Test your video: Show your video to a few people and ask for their feedback. Are they able to understand your message and take the desired action? If not, consider how you can make your video more concise and effective.
5. Use Engaging Visuals
Use eye-catching visuals, such as high-quality images and graphics, to keep the viewer’s attention and help convey your message.
Visuals can help capture the viewer’s attention and make a lasting impression, and they can also be an effective way to communicate your message and showcase your brand.
Here are a few tips for using engaging visuals in a brand video:
- Use high-quality imagery: Use clear, sharp, and well-lit images to showcase your brand and products. Poor-quality visuals can distract from your message and make a negative impression.
- Tell a visual story: Consider how you can use visuals to support your narrative and bring your story to life. Use a variety of visual elements, such as graphics, images, and video footage, to create a cohesive and engaging visual experience.
- Use color effectively: Color can profoundly impact the viewer’s emotional response to your video. Use color to create the desired mood or to reinforce your brand’s visual identity.
- Keep it simple: Too many visual elements can overwhelm the viewer. Use visuals sparingly and only include those necessary to support your message.
- Use motion and animation: Motion and animation can add visual interest and draw the viewer’s attention. Use these elements sparingly and only when they support your message and add value to your video.
6. Use a Strong Call to Action
A call to action is a statement or question encouraging the viewer to take a specific action, such as making a purchase or visiting your website. A strong call to action can help increase brand awareness and sales by prompting the viewer to take the desired action.
Here are a few tips for using a strong call to action in a brand video:
- Make it clear: Use simple and direct language that tells the viewer exactly what you want them to do. Avoid vague or confusing language that may leave the viewer unsure of what to do next.
- Make it relevant: A call to action should be relevant to the viewer and the content of your video. Consider what action you want the viewer to take, and make sure your call to action is closely tied to that goal.
- Use urgency: Encourage the viewer to take action now by using language that creates a sense of urgency. For example, you might use phrases like “limited time offer” or “act now to save.”
- Use a strong verb: Use a strong verb that clearly communicates the desired action, such as “buy,” “sign up,” or “register.”
- Test different calls to action: Try out different calls to action and see which ones are most effective in prompting the viewer to take action. You may need to experiment with different languages and approaches to find what works best for your brand.
7. Invest in Production Quality
A high-quality brand video can help to establish credibility and trust with the viewer. What’s more? High-quality production values can help capture the viewer’s attention and make a positive impression on the viewer.
On the other hand, poor production quality can distract from your message and undermine the credibility of your brand. As such, investing in good equipment and professional production is always a good idea to create a polished and professional video.
Here are a few tips for investing in production quality when creating a brand video:
- Use professional equipment: Invest in high-quality cameras, lighting, and audio equipment to ensure your video looks and sounds professional.
- Hire experienced professionals: Consider hiring experienced professionals, such as a director, cinematographer, and editor, to help bring your vision to life.
- Use high-quality graphics and animations: Use polished and professional graphics and animations to enhance your video’s visuals.
- Invest in music and sound design: The right music and sound design can add an extra layer of emotion and impact to your video. Consider investing in professional music and sound design to take your video to the next level.
- Consider your budget: Determine how much you are willing to invest in production quality and allocate your resources accordingly. Remember that investing in production quality can pay off in terms of increased brand awareness and sales.
8. Optimize for Search Engines
By ensuring your video is easily discoverable through search engines, you can increase your target audience’s likelihood of seeing it. Here are a few tips for search engine optimization or SEO of your brand videos.
- Use relevant keywords in your title and description: Include keywords in the title and description of your video that are relevant to your brand and the content of your video. This will help search engines understand what your video is about and increase its chances of being discovered through search.
- Optimize the video’s length and content: Search engines tend to favor longer videos that provide more value to the viewer. Consider creating a video that is at least two minutes long and provides useful, informative content.
- Use closed captions and transcripts: Adding closed captions and transcripts to your video can help search engines understand the content of your video and improve its chances of being discovered through search.
- Promote your video on social media and other platforms: Share it on social media and other platforms, and encourage others to share it. This can help increase the visibility of your video and improve its chances of being discovered through search.
- Use video sitemaps and schema markup: Consider using video sitemaps and schema markup to help search engines understand the content of your video and improve its chances of being discovered through search.
9. Distribute Effectively
A brand video needs to be seen by the target audience in order to succeed. This requires effective distribution through the appropriate channels, such as social media or email marketing campaigns.
Here are a few tips for distributing your brand video effectively:
- Determine your target audience: Identify who you want to reach with your video and where they will most likely see it. This will help you determine the most effective distribution channels for your video.
- Use owned channels: Utilize your own channels, such as your website and social media accounts, to share your video and reach your target audience.
- Use paid advertising: Consider using paid advertising to reach a wider audience and increase the visibility of your video. Platforms such as YouTube, Facebook, and Instagram offer targeted advertising options that can help you reach the right people.
- Use influencer marketing: Partner with influencers in your industry who have a large following and can help promote your video to their audience.
- Utilize email marketing: Share your video through email marketing campaigns to reach your existing audience and encourage them to share it with others. This can also help boost your lead generation results.
- Consider traditional media: Depending on your target audience and the nature of your video, traditional media channels such as TV, radio, and print may also be effective in reaching your target audience.
10. Analyze and Optimize
Use analytics tools to track the performance of your brand video and optimize it based on the data. This can help you optimize your conversion rate and improve your results over time.
Here are a few tips for analyzing and optimizing your brand video:
- Set clear goals: Determine your goals with your videos, such as increased brand awareness or sales. Use these goals to guide your analysis and optimization efforts.
- Use analytics tools: Utilize analytics tools, such as those provided by YouTube or Vimeo, to track metrics such as views, engagement, and conversions.
- Monitor social media: Keep track of social media conversations and comments related to your video to understand how it is being received and where there may be opportunities for optimization.
- Test different versions: Consider creating multiple versions of your video and testing them to see which one performs best. You can use A/B testing to compare different versions and identify the most effective elements in achieving your goals.
- Make adjustments: Based on your analysis, make adjustments to your video to improve its performance. This may include changes to the content, visuals, or distribution strategy.
- Repeat the process: Continuously monitor and analyze your video’s performance and adjust as needed to optimize its effectiveness.
In conclusion, brand videos are a powerful marketing tool that can help businesses to connect with their target audience and drive results. From innovative animation to compelling storytelling, these examples of brand videos showcase the wide range of approaches that brands can take to create effective and engaging content.
Whether you are a small business owner, marketer, or content creator, these examples and tips can provide inspiration and ideas for creating your own brand videos. By following best practices and defining clear goals, businesses can create brand videos that effectively promote their brand and boost sales.