Every day, we are all faced with the challenge of persuading others to believe in our ideas, products, or services. Whether it’s a conversation with a friend or a formal sales presentation to a client, the ability to craft and deliver a compelling pitch is critical to success.
Say you have a product you’re excited about and know it has the potential to sell. You’ve done your homework, identified the target audience, and want to take the next step — pitching.
Pitching your product can be an intimidating prospect. It involves putting yourself out there and having an inquisition with a stranger who will decide if your product is something they would buy or not. It takes hard work, dedication, and, most importantly, a convincing sales pitch.
However, if you prepare yourself thoroughly beforehand, pitching should be a straightforward process that ends with either success or constructive feedback on improvement.
But how to write a perfect sales pitch? What makes a sales pitch persuasive? How can you ensure that your pitch is effective and will convince your audience to buy from you or work with you?
In this detailed guide, we’ll walk you through everything you need to learn about crafting the perfect sales pitch that wows the readers. So whether you want to sell a product or service or want to get potential investors on board for a business idea, read on to create a perfect sales pitch!
What is a Sales Pitch?
A sales pitch is a concise, persuasive presentation made to influence your potential customer’s buying decisions. A sales pitch aims to secure new business by selling a product, service, or business idea.
Generally, you only have a few seconds to make an impact, so it’s important to deliver your pitch clearly, concisely, and persuasively.
So, what are the critical elements of a successful sales pitch, you ask? Clarity, conciseness, and persuasion!
- Clarity refers to the ability of the presenter to communicate their message in a way that is easily understood by the audience.
- Conciseness is the ability to deliver a message in a way that is brief and to the point.
- Persuasion means convincing your audience to take action.
What is a Product Pitch?
A product pitch is a presentation given to an audience with the intent of selling a product or service. A good product pitch will include a problem statement, an overview of the proposed solution, and a call to action.
Pitching a Product: The Problem Statement
The first step in any good product pitch is to identify the problem that your product or service solves. This is known as the problem statement.
The problem statement should be clear and concise and identify the specific pain point your product alleviates. For example, “I can’t ever find my keys” or “I’m always running late because I can’t get my clothes ironed.”
Once you’ve identified the problem, explain the consequences of not solving this problem.
For our key-finding example, the effects might be wasted time searching for keys or being late for meetings. If you can clearly articulate the problem and its implications, you’re well on nailing your product pitch.
Pitching a Product: Overview of Solution
Now that you’ve explained the problem and its consequences, it’s time to give an overview of your proposed solution. This is where you get to talk about your product or service and how it solves the problem you’ve identified.
Related article: How to Write a Sales Proposal
Again, going back to our key-finding example, we might say, “Our key finder will help you locate your keys quickly and easily.”
And for our clothes-ironing example, we might say, “Our ironing service will save you time and hassle.”
But be sure to keep your solution brief; you’ll have plenty of time to go into detail later.
Pitching a Product: Call to Action
The last step in any good product pitch is a solid call to action (CTA). This is where you tell your audience what they need to do next to take advantage of your solution.
For example, you might want to say, “Visit our website today to order your key finder,” in the case of our key-finding solution.
And in the case of our clothes-ironing example, we might say, “Give us a call today to schedule a pick-up for your clothes.
Elements of a Good Sales Pitch
A successful sales pitch requires more than just formal training or natural talent; it also requires an understanding of human psychology.
In fact, a successful sales pitch convinces prospective customers that they need your product or service.
Here’s a closer look at the elements of a good sales pitch you cannot overlook:
1. Establish Rapport
A crucial step in any successful sales pitch is establishing rapport with the prospect. This means finding common ground, whether it’s in terms of interests, values, or goals.
For example, if you’re selling financial services to a small business owner, you might begin by talking about your own experience running a small business.
2. Identify The Prospect’s Needs
Identifying the prospects’ needs means taking the time to understand their specific situation and what they’re looking for in a service or product.
For example, if you’re selling financial services to a small business owner, you’ll need to find out how much money they’re looking to raise, what they plan on using it for, and what their timeline looks like.
3. Build Value
It is vital to demonstrate to your potential customer why your product or service is worth their time, money, and energy. You can do this in several ways, but some of the most effective include using customer testimonials, providing data-backed proof points, and utilizing social proof.
Customer testimonials are quotes from past customers that speak to the value of your offering. They provide third-party validation that what you’re selling is worth consideration.
Data-backed proof points are hard facts showing why your product or service is valuable. These could include industry awards, independent reviews, or statistics about your company’s track record.
And social proof entails leveraging the fact that other people have already bought into what you’re selling — consider factors like user count numbers, celebrity endorsements, or media mentions.
4. Ask for the Sale
This means telling your potential customer that you want them to buy your solution. This might seem like a no-brainer, but you’d be surprised how many people get tongue-tied when it comes time to close the deal.
Asking for the sale doesn’t have to be complicated; state clearly and concisely what you want the person you’re pitching to do next.
For instance, you might want to word it like this, “If you’re interested in learning more about our services, please call us at 555-555-5555.”
5. Overcome Objections
You may encounter objections when making a sales pitch. After all, no one will hand over their hard-earned money without thinking twice about it! The key is anticipating objections and having a game plan for how you’ll address them.
For example, let’s say you’re pitching a new CRM system to a small business owner. They might object that they don’t have the budget for a subscription-based service.
You can counter this objection by explaining that you offer discounts for annual prepayments. Or maybe you can point out that the cost of the CRM will be offset by the increased efficiency and productivity it will bring to their business.
6. Follow Up
Even if you do everything right during your sales pitch, there’s always a chance that the person you’re pitching to will need some time to think about it before making a decision. That’s why it’s important to follow up with them after your initial meeting.
You can do this by sending them an email summarizing your meeting and reiterating why you think your product or service is the right fit for their needs. Alternatively, you can include additional information that addresses any questions or concerns they raised during the meeting.
Following up shows that you’re organized, persistent, and interested in winning their business — all qualities that make them more likely to do business with you.
Once someone has purchased your product or service, your work isn’t done! It’s important to keep marketing to them even after they’ve made a purchase.
This helps create repeat customers and turn one-time buyers into lifelong fans of your brand.
Here are a few ways you can go about this:
- Send them follow-up emails after their purchase asking how they’re enjoying the product or service and if there’s anything else you can do for them.
- Roll out periodic emails promoting special deals or new products/services that might interest them.
- Ensure you’re staying active on social media and providing valuable content that will keep them engaged with your brand even when they’re not in the market for what you’re selling.
How to Make a Sales Pitch?
Let’s assume you have a product or service and believe in it with all of your heart. You know that if people only knew about it, they would love it as much as you do.
So how do you get the word out there and convince people to try your product or service? With a sales pitch, of course!
The secret to a good sales pitch is in the preparation part. Before speaking, you need to clearly understand what you’re selling, your target audience, and what needs or pain points your product or service can address.
Once you have a firm grasp on those things, you’re ready to start crafting your pitch.
Here are a few tips to get started:
Start With a Bang
When it comes to delivering a great sales pitch, your first impression can make or break your prospects for success. That’s why you need to start strong and grab your prospect’s attention from the get-go. One way to do this is by opening with an intriguing statistic or customer testimonial.
For example, you might say, “Did you know that 9 out of 10 customers say they’re more likely to do business with a company that offers a loyalty program?”
Or “John Smith from ABC Corporation says our product helped him increase productivity by 20%.”
Keep it Short and Sweet
The best sales pitches will always be the ones that are short, sweet, and to the point. No one wants to sit through a long-winded diatribe about why your product is the best on the market — they just want to know what it is, what it does, and how it can benefit them.
So get straight to the point and don’t waste anyone’s time.
Tell a Story
People love stories! Stories are engaging, easy to follow and help create an emotional connection between the teller and the listener.
So, when you’re making your sales pitch, tell a story about how your product or service has helped someone in the past. This will not only help engage your audience but also show them how your product or service can benefit them specifically.
Know Your Audience
As we said before, it’s important to know who you’re selling to — and that means more than just their age, gender, or location. You need to understand what motivates them, their needs, and what pain points your product or service can address. This way, you can tailor your pitch specifically to their needs.
Use Visual Aids
Whether it’s a PowerPoint presentation or simply a printed handout, using visual aids as part of your sales pitch is always a good idea.
Visuals help keep people’s attention focused on what you’re saying and make complex concepts easier to understand. Plus, they help make your pitch more memorable — and who doesn’t want that?
Podcasts & Videos
If you want to take things up a notch (or two), try recording yourself giving your sales pitch and turning it into a podcast episode or posting it online as a video.
This way, people can consume your content on their own time and schedule — plus, it’ll give them something tangible they can refer back to later if they need clarification on anything.
Just make sure that whichever format you choose, you still deliver quality content that’s engaging, informative, and convincing.
Great Sales Pitch Examples
A sales pitch is a short, typically 30-60 second presentation designed to convince someone to buy your product or service.
The best sales pitches are clear, concise, and compelling. They make it easy for the customer to see the value in your offering and why they should choose your product or service over the competition.
For your inspiration, we’ve compiled some superb sales pitch examples. Read on!
1. Direct Sales Pitch
Are you looking for a new car? See us at XYZ Motors. We have the best selection of cars in town, and our prices are unbeatable.
We’ll even throw in a free tank of gas with every purchase! So what are you waiting for? Come on down and take a test drive today!
2. The Cut-To-The-Chase Pitch
This type of pitch is about giving your prospect the bottom line up front. It’s great for time-strapped prospects who just want to know what you can do for them without all the fluff.
Here’s an example:
“I can increase your website’s traffic by 50% within three months — guaranteed. And my fees are very reasonable.”
3. The Before-And-After Pitch
The before-and-after pitch is a great way to show your prospect what their life will be like with your product or service — and without it.
Here’s an example:
“Before you came in, you were struggling to keep up with the demands of your job and your personal life. But now that you’ve hired me as your virtual assistant, you can take vacations without worrying about work piling up on your desk.”
4. The Emotional Pitch
An emotional pitch speaks to a person’s deepest desires and aspirations. It’s a way of showing your prospect that you understand what they want out of life and how your product or service can help them get it.
Here’s an example:
“You’ve worked hard your whole life. Now it’s time to retire and enjoy the fruits of your labor. But you’re worried about whether or not you’ll have enough money to last through retirement. I can help you plan for a worry-free retirement so that you can finally relax and enjoy yourself.”
5. The Story-Like Pitch
People love stories — especially ones that they can relate to on a personal level. When telling stories in your sales pitch, make sure they’re relatable, interesting, and relevant to what you’re selling.
Here are two examples:
“I was just like you — working long hours, never taking vacations, always putting my job first. But then I discovered the XYZ product/service, and it changed my life forever.”
“I know how important it is to find a quality XYZ product/service. That’s why I only sell products I’ve personally used and loved myself.”
Top 5 Sales Pitch Templates
Ready to persuade others in your business circle?
It’s easy with a ready-to-use sales pitch template that you can tweak later.
Here are some templates you can copy and customize to suit your business preferences:
1. Conversational Pitch
We are a company dedicated to helping small businesses grow and reach their goals. We specialize in marketing and advertising services and consultative services to help businesses make the most effective use of their resources.
If you’re looking for help in reaching your target audience or expanding your business, we would be the perfect company for you! We offer a wide range of services that can be tailored to meet your specific needs, and our team of experts is here to help you every step of the way.
We would love to hear from you, so please don’t hesitate to contact us today!
2. A To-The-Point Bulleted Pitch
|The [Product/Service] that will change the way you do business|
Are you tired of [problem]?
Wouldn’t it be nice to have a [solution]?
Of course, it would! And that’s where we come in.
[Product/Service] is the answer to your prayers. Just take a look at some of the benefits:
– [ Benefit 1]
– [ Benefit 2]
– [ Benefit 3]
Impressive, right? But that’s not all. [Product/Service] also offers:
– [Additional Feature 1]
– [Additional Feature 2]
– [Additional Feature 3]
I don’t know about you, but I’m sold! And if you’re still not convinced, here are some more reasons why you need [Product/Service] in your life:
Reason 1: [Sales Pitch Reason 1]
Reason 2: [Sales Pitch Reason 2 ]
Reason 3:[Sales Pitch Reason 3 ]
So what are you waiting for? Give us a call today, and we’ll get you set up with the [Product/Service] of your dreams!
3. Feature-Oriented Pitch
|[PRODUCT NAME] is the [BEST/WORST] [TYPE OF PRODUCT] because [REASON 1], [REASON 2], and [REASON 3]. |
Hello! I’m here to talk to you about [PRODUCT NAME]. This is a great [TYPE OF PRODUCT] because it is [REASON 1], [REASON 2], and [REASON 3].
I think you’ll really like it because it’s [FEATURE 1], [FEATURE 2], and [FEATURE 3].
It’s available in three colors: [COLOR 1], [COLOR 2], and [COLOR 3].
The price is very reasonable, only $[PRICE].
I have one here with me, would you like to see it?
[FIRST BODY PARAGRAPH:]
This is an incredible value for your money. Not only is it the best quality [TYPE OF PRODUCT] on the market, but it’s also very affordable. It’s important to invest in a good quality product like this because it will last you a long time and save you money in the long run. It’s also very stylish.
The sleek design is sure to impress your friends and family. They’ll be asking you where you got it!
[SECOND BODY PARAGRAPH:] In addition, this product is very easy to use. The intuitive design makes it user-friendly, even for first-time users. You’ll be up and running in no time. And if you ever have any questions or problems, our customer service team is always available to help. We have a 100% satisfaction guarantee, so you can purchase with confidence knowing that we stand behind our products.
Would you like to purchase this today? I can give you a 10% discount if you do. Just say the word, and I’ll get you set up. Thanks for speaking with me today!
4. A Sales Rep’s Quick Pitch
I’m sure you’re busy, so I’ll get right to the point.
I’m a sales representative for ABC Company, and I think we have a product that would be perfect for your business.
Our company specializes in producing ____, and we believe it would be a great addition to your product line.
We have a history of providing quality products and excellent customer service, and I guarantee you won’t be disappointed. We offer a 100% satisfaction guarantee on all of our products, and we’re confident that you’ll be happy with your purchase. If, for any reason, you’re not satisfied, please let us know, and we’ll be more than glad to help.
We pride ourselves on our customer service, and we’re always here to help. If you have any questions or concerns, please don’t hesitate to contact us. We look forward to hearing from you soon. If you’re interested in learning more about our product, please let me know and I’ll be happy to provide you with more information.
Thank you for your time,
5. The Rockstar Sales Pitch
|Our [product/service] is the best on the market because…|
That’s right; our [product/service] is the best on the market because it offers multiple unique features designed to solve your problem. Not only that, but our [product/service] is backed by a team of passionate experts available 24/7 to help you get the most out of your purchase.
Don’t believe us? Just take a look at some of the features that make our [product/service] the best:
[List product/service features here]
If you want a [product/service] that will help you achieve your goals, look no further than ours. We guarantee you won’t be disappointed. Contact us today to learn more.
Why is a Short Sales Pitch a Good Pitch?
The typical length of a sales pitch is 5-10 minutes. Many believe that the longer the sales pitch, the more effective it will be.
However, in a world where we’re bombarded with marketing messages daily, it can be tough for any message to break through the noise and stick in our minds.
And if it’s lengthy, it can quickly repel your readers, wasting all your marketing effort.
Here’s why you must prefer short sales pitches:
Easier to Remember
A shorter sales pitch is easier for your audience to remember because it is less information for them to process. When you make a shorter sales pitch, you must focus on the most important points you want your audience to remember.
Remember, you only have a few minutes to make your case. This means that every second counts. If you try cramming too much information into your sales pitch, your audience will likely tune out before you’re even halfway done.
Attention Spans Are Short — And Getting Shorter
In 2000, the average attention span was 12 seconds. By 2016, it had decreased to 8 seconds. This means you have less than 8 seconds to capture your audience’s attention and make your case before they tune out.
A short sales pitch ensures you can make your point quickly and efficiently without losing your audience’s interest.
In many ways, shorter sales pitches are more convincing because they force you to focus on the most important aspects of your product, service, or company.
When you only have a few minutes to make your case, you can’t afford to waste time on anything that isn’t essential. Therefore, every word in your sales pitch must be chosen carefully and deliberately to maximize its impact.
You Can Always Elaborate Later
Once you’ve piqued someone’s interest with a short sales pitch, you can follow up with additional information later.
There’s no need to try to cram everything into one shot; a brief overview now can lead to a more in-depth conversation down the road.
It Allows You to Be Flexible
Having a prepared script can be helpful, but it can also limit your ability to be flexible and improvise based on the needs of your audience at the moment.
If you’re well-versed in the basics of your product or service, you’ll be able to tailor your sales pitch on the fly to better address the specific concerns of each customer.
Now that you know how to write a perfect sales pitch, it’s time to put your new skills to the test. To write a compelling sales pitch, you need to understand your audience and their pain points.
If you follow these tips, you’ll be able to write a sales pitch to help you close more deals and grow your business. Remember the principles of copywriting as you craft your pitch, and don’t be afraid to experiment with different techniques to see what works best for your business.
Also, when in a hurry, use any of the above-listed templates, fill it with your business/service information, and you’re all set to send it. A sales pitch is usually about prompt action instead of perfecting your storytelling, so don’t think it’s complicated. It’s merely a matter of the right words used to promote good things.
With a little practice, you’ll write sales pitches that convert quickly!