It’s no secret that social media is a vital aspect of building a successful brand in today’s digital world. From building awareness and creating meaningful connections to reaching your target audience, a well-executed social media strategy is a must-have in today’s fast-paced business landscape.
Whether you’re a seasoned pro or just starting out in the world of social media, the right podcast can provide you with the knowledge, insights, and inspiration you need to create a winning strategy. We’ve done the hard work for you and have scoured the vast world of podcasts to bring you the top social media strategy podcasts.
These handpicked shows are jam-packed with valuable information, expert interviews, and entertaining content that will leave you with a wealth of new ideas and practical tips. So, sit back, put on your headphones, and get ready to take your social media knowledge to the next level! But let’s start with the basics first.
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What Is a Social Marketing Podcast?
A social marketing podcast is audio content that discusses the strategies and tactics used for marketing and promoting products, services, and ideas on various social media platforms. These podcasts provide listeners with expert insights, case studies, and in-depth discussions on how to effectively use social media to reach target audiences, build brand awareness, and engage customers.
They also offer practical advice and tips for creating and executing a successful social media marketing campaign. What’s more, many social media podcasts recommend reliable social media tools and techniques to maximize results.
Whether you’re just starting out or looking to take your social media marketing efforts to the next level, a social marketing podcast can provide you with the information, inspiration, and motivation you need to succeed.
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What Is a Social Media Podcast?
A social marketing podcast focuses specifically on the marketing aspect of social media. In contrast, a social media podcast covers a broader range of topics related to social media as a whole.
A social media podcast is broader in scope. It focuses on a wider range of topics related to social media, including its impact on society, culture, and politics, as well as personal branding, networking, and building online communities. Plus, this type of podcast provides listeners with a more comprehensive understanding of the social media landscape. It offers insights and advice on how to use social media for both personal and professional purposes effectively.
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How to Create a Social Media Strategy for a Podcast?
The first step in creating a social media strategy for a podcast is to define your target audience and understand their needs, interests, and habits. This step will help you pick the social networks that your target audience uses actively and will inform the type of content you should create and share on those platforms. Once you have a clear understanding of your target audience, it’s time to start creating and sharing content on your selected social media platforms.
This can include promotional posts, behind-the-scenes content, teasers, and other types of engaging and shareable content that will attract and retain your audience.
Additionally, it’s important to engage with your followers and respond to their comments, questions, and feedback in a timely and professional manner.
Finally, it’s essential to regularly track and measure your social media performance to ensure that your strategy is effective and that you’re reaching your goals. This can include tracking metrics such as engagement, reach, and conversion rates, as well as monitoring your social media accounts for trends, patterns, and areas for improvement. By continually refining and adjusting your strategy based on your performance metrics, you can maximize your social media impact and grow your listenership over time.
What Is the Best Social Media for Podcasts?
The best social media platform for podcasts depends on your specific target audience and the type of content you’re sharing. Some of the most popular social media platforms for podcasts include:
- Twitter: Twitter is a great platform for promoting your podcast episodes and engaging with your audience. With its fast-paced, real-time nature, Twitter is an ideal platform for sharing bite-sized snippets of your podcast, announcing new episodes, and interacting with your followers.
- Instagram: Instagram is a visual-based platform that’s perfect for promoting your podcast in an eye-catching and engaging way. You can share promotional posts, behind-the-scenes content, and even share clips of your podcast episodes to give your audience a sneak peek of what they can expect.
- Facebook: Facebook is a versatile platform that can be used to promote your podcast and interact with your audience. It is a good idea to create a page for your podcast and share your episodes, as well as engage with your followers and post other related content that your audience may be interested in.
- LinkedIn: LinkedIn is a professional networking platform that can be a valuable resource for promoting your podcast to a business-focused audience. You can share your podcast episodes, engage with your professional network, and even use LinkedIn’s paid advertising options to reach a wider audience.
It’s often best to focus on a few key platforms and execute a strong strategy on those platforms rather than spreading your efforts too thin across many platforms.
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What Is the Best Social Media App?
The best social media app depends on your individual needs and preferences. Some popular social media apps include:
- Facebook: Facebook is the largest social media platform in the world and is known for its versatility. It lets users stay in touch with friends and family, post updates and photos, join interest-based groups, and even connect with businesses and organizations.
- Twitter: Twitter is a fast-paced, real-time social media platform that is known for its short updates. Many businesses and organizations use it to promote their products and services, engage with customers, and share news and updates.
- Instagram: Instagram is a visual-based platform that allows users to share photos and short videos, as well as connect with friends, family, and interests. It is widely used by businesses and organizations to showcase their products and services in an eye-catching and engaging way.
- LinkedIn: LinkedIn is a professional networking platform that allows individuals to connect, share content, and engage with their network. It is a valuable resource for career development, job search, and business networking.
8 of the Best Social Media Marketing Podcasts
1. Social Pros Podcast with Jay Baer and Adam Brown
Social Pros is a podcast hosted by Jay Baer and Adam Brown that explores the latest trends, tips, and strategies in social media marketing.
The podcast features interviews with top social media experts and provides actionable insights and advice for businesses and organizations looking to succeed in the world of social media.
The hosts are always on their A-game, taking you on a journey through the exciting world of social media strategies. Join them as they delve into real-world examples, thought-provoking discussions, and plenty of laughs along the way.
This is the ultimate destination for anyone looking to stay ahead of the curve in social media marketing. So buckle up, grab your headphones, and get ready to join the Social Pros on their next episode!”
2. Social Media Pubcast With Jon Loomer
Step into the vibrant world of social media with Jon Loomer and the Social Media Pubcast! Join Jon as he cracks open a cold one and breaks down the ins and outs of social media in a fun and engaging way.
The podcast covers a wide range of topics related to social media marketing, including Facebook advertising, Twitter marketing, and Instagram strategy.
With a focus on actionable tips and practical advice, the Social Media Pubcast is an essential resource for anyone looking to succeed in the world of social media.
Jon, a seasoned social media expert, takes you on a thrilling journey of all things social media. From the latest trends to proven strategies, he’ll share his wealth of knowledge and help you level up your social media game.
With real-world examples, witty commentary, and insightful discussions, this is the perfect podcast for anyone looking to stay ahead of the curve in the ever-changing world of social media.
3. Savvy Social Podcast — Hosted by Andréa Jones
Get ready to level up your social media game with the Savvy Social Podcast!
Host Andréa Jones is on a mission to help you become a social media ninja, sharing her wealth of knowledge and experience to help you reach new heights.
With her signature mix of humor, insights, and practical tips, Andréa will guide you through the ever-evolving world of social media.
Whether you’re a beginner or a seasoned pro, you’ll walk away from each episode feeling inspired and equipped with the tools you need to succeed.
So grab your headphones and join Andréa on this exciting journey to social media savvy-ness!”
4. Marketing Over Coffee by John J. Wall and Christopher S. Penn
Get your caffeine fix and learn about the latest marketing trends with Marketing Over Coffee!
Listen to Join John J. Wall and Christopher S. Penn as they dive into the world of marketing, including social media marketing, dishing out insights and expert opinions over a hot cup of coffee.
The podcast provides a lively and informative discussion on the latest trends and developments in the world of marketing and advertising. It is a must-listen for anyone in the marketing industry.
This dynamic duo will leave you feeling energized and informed, ready to tackle the day and supercharge your marketing strategies.
So grab your favorite mug and join the conversation on Marketing Over Coffee – the perfect blend of education and entertainment!”
5. The Art of Online Business With Rick Mulready
The Art of Online Business by digital marketing expert Rick Mulready covers various topics related to building and growing an online business, including social media marketing, Facebook advertising, and content creation.
With actionable tips and practical advice, the Art of Online Business is a valuable resource for entrepreneurs and online business owners.
6. Perpetual Traffic Podcast With Ralph Burns and Molly Pittman
The Perpetual Traffic Podcast by Ralph Burns and Molly Pittman provides insights into the latest trends and strategies in digital marketing and advertising, focusing on driving traffic, generating leads, and increasing conversions.
The Perpetual Traffic Podcast is a must-listen for anyone in the digital marketing industry.
7. Hashtag Authentic by Sara Tasker
Hashtag Authentic, a podcast hosted by Instagram expert Sara Tasker, explores the latest trends, tips, and strategies for success on social media and features interviews with top influencers and experts.
With a focus on creativity and authenticity, Hashtag Authentic is a valuable resource for anyone looking to succeed on social media.
8. Social Media Decoded — Hosted by Michelle Thames
Social Media Decoded by Michelle Thames covers a wide range of topics related to social media marketing and strategy, including Facebook advertising, Twitter marketing, and Instagram strategy.
These top social media strategy podcasts provide valuable insights and practical advice for businesses and individuals looking to succeed in the world of social media. From Facebook advertising to Instagram strategy, these podcasts cover many topics and provide actionable tips and expert insights.
Whether you’re a seasoned professional or just starting in social media, these podcasts are a must-listen for anyone looking to stay up-to-date on the latest trends and strategies in social media marketing. So, grab your headphones and tune into these top social media strategy podcasts today!