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45 Best Prospecting Tools for Business in 2022

45 Best Prospecting Tools for Business in 2022
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Last updated: April 4, 2022
Reading time: 13 minutes

Are you looking for the best prospecting tool?

It’s understood that using prospecting tools for sales can vastly improve sales results and increase revenue. 

But, which so many to choose from, how do you know which is best? 

Here are the best tools to use in your business:

Why Do You Need Tools for B2B Sales Prospecting

Sales prospecting can be a monotonous and frustrating stage in every sales cycle. That’s because B2B sales prospects are not as easy to find as B2C prospects. You’ll have to go through a lot of preparation before finding B2B sales prospects. You also need to be able to qualify or filter out your candidates. And this is where B2B sales prospecting tools enter the scene.

There are many reasons why using tools in the prospecting process can make all the difference. For one, prospecting tools allow you to automate your sales flow and scale your productivity. 

Here are more reasons you must use the right B2B prospecting tools.  

Save Time

Sales representatives spend a big chunk of time in routine administrative tasks, such as:

  • Writing sales email templates 
  • Creating prospect lists 
  • Editing a contract. 

Since they’re not left with much time to engage with people, they end up automating sales calls. 

The result? A stiff and robotic sales interaction. 

Having sales tools means liberating sales reps from repetitive and hectic tasks. This way, you can focus on adding a personalized, human touch to your interaction with prospects, leading to high-quality lead generation in a shorter time. 

Getting Qualified Leads

Traditionally, sales representatives use the cold calling approach to reach out to a huge list of leads only to find a handful of potential customers. It wastes a lot of time and annoys irrelevant business leads. 

You get complete customer data at your fingertips with the right prospecting tools. This helps you assess prospects’ intent and capacity and decide if they’re the right fit for your offer. 

Improved Customer Service

You can integrate sales prospecting tools with other tools, such as CRMs and email platforms.  This allows you to onboard your prospects seamlessly via welcome emails and follow up with other messages. Since you’d be having customer data readily available, your support team could easily tackle customers’ concerns.

Prospecting Tools for Lead Capture 

LinkedIn Sales Navigator 

linkedin-sales-navigator-software

LinkedIn Sales Navigator is one of the best sales prospecting tools, allowing users to build and grow relationships with prospects more easily.  

With this tool, you can stay up-to-date at all times whilst focusing your time on connecting with the best prospects, even without their contact information. 

G2 ranking: 4.2/5 out of 1,103 reviews 

Pricing starts from: $79.99/month

Dripify

dripify.io-software-for-LinkedIn

Another prospecting sales tool that can be used alongside LinkedIn is Dripify. This tool can be used to automate many LinkedIn sales processes, including prospecting and lead generation. 

One of its key features is the ability to build customized drip campaigns by importing leads from LinkedIn and creating a sequence with different triggers and delays. 

Pricing starts from: $25/month

AeroLeads

AeroLeads

Finding it hard to acquire potential prospects this pandemic year…? What if there’s a snappy tool to do all your work with just a click… That’s what AeroLeads lets you do to grow your business gradually.

Allowing to gather your business beneficial lead’s information right from their contact number to their Email Id’s, AeroLeads lets you add prospects directly from LinkedIn making it easy for B2B prospecting tasks.
Integrate them with Salesforce, Mail chimp, Zoho CRM, and more platforms effortlessly with a curated .CSV file to work with.

G2 rankling: 4.2/5 out of 55 reviews

Pricing: AeroLeads has various business and enterprise plans ranging from $49 to $499 giving you the power to customize the pricing according to your prospecting needs.

Gramto

gramto-software

If your business uses Instagram, Gramto can automate many activities and put your account on complete autopilot. 

This tool can manage various functions, including auto-comments and likes, direct messages, automatic follow and unfollow, and automated posting schedules. 

Pricing starts from: Free  

G2

g2-crowrd-software

For SaaS businesses, G2.com is an awesome lead generation platform. G2 is the largest B2B tech marketplace, and it is a trusted review website. 

This means you can use it to publish your software, which can help you get more leads and interest in your business services. 

G2 Ranking: 4.6/5 out of 632 reviews 

Pricing starts from: Free 

Lead Nurturing

Active Campaign

active-campaign-software

This prospecting sales tool has superb features for creating and sending out custom email marketing sequences. The platform allows businesses to creat automated marketing campaigns on email, messaging, chat, text, and social media. 

It can be integrated with over 300 platforms, including Shopify, WordPress, Eventbrite, Square, Salesforce, and Facebook. 

G2 Ranking: 4.6/5 out of 4,765 reviews 

Pricing starts from: $9/month

Pipedrive

pipedrive-software

Pipedrive is a business to business prospecting tool that’s perfect for small businesses. It’s fantastic for managing leads and automating repetitive tasks.

This tool has lots of features including managing leads and deals from a custom chat bot and web forms, communication tracking, and insights and reporting to monitor performance.

G2 Ranking: 4.3/5 out of 1,270 reviews

Pricing starts from: $15/month

Engagebay

engagebay-software

This is another awesome tool for lead nurturing. Engagebay uses high quality marketing automation to nurture your audience while building customer relationships. 

WIth Engagebay, you can automate lots of manual processes including email sequences. Also, it makes it easier to organize email contacts and track deals for better sales growth. 

G2 Ranking: 4.6/5 out of 68 reviews 

Pricing starts from: Free  

Close

close.com-crm-software

Close CRM is a multichannel platform that optimizes sales workflows. Among its prospecting tools for sales, tools is automatically tracked touchpoints on a visual timeline. 

In addition, it provides productivity tools like task reminders, as well as the ability to contact prospects and close email, text and call sales deals from your desktop. 

G2 Ranking: 4.3/5 out of 92 reviews

Pricing starts from: $35/month

Lusha

lusha-linkedin-software

Lusha is a lead management tool designed for businesses of all sizes. It works very well for small to medium B2B businesses, and is simple to use and highly effective. 

This tool is great for building and nurturing your database, and for increasing conversions using a variety of features like automated saving of data onto your CRM and data-enriched forms.

G2 Ranking: 4.3/5 out of 1,009 reviews 

Pricing starts from: $39/month

Sales Acceleration

Gong

gong-software.ai

If you want to increase revenue, Gong is an intelligence platform that provides real-time updates on sales conversions and how customers are reacting to changes. It also gives insights into how to adapt your sales strategies to improve sales. 

This allows businesses to gain a better understanding into customer behavior and make decisions based on up-to-date, accurate data/ 

G2 Ranking: 4.7/5 out of 2,223 reviews

Pricing starts from: Custom pricing plans 

Chorus

chorus-software

The next tool on our list for accelerating sales is Chorus. This platform is ideal for helping sales teams improve performance and sales figures.

It uses AI-based to track sales cycles and provide insights, as well as automating note-taking, CRM population, and more. This platform is used by large companies like Zoom and Abobe, but it also works well for small businesses. 

G2 Ranking: 4.5/5 out of 2,029 reviews 

Pricing starts from: Custom pricing plans 

CallTrackingMetrics

calltrackingmetrics-call-tracking-metrics-software

If you are trying to scale your business, CallTrackingMetrics provides automation tools to boost productivity and understand which campaigns are driving sales in your business. 

It offers conversion tracking, which allows you to identify trends in conversions, as well as automated, customized actions based on your customers’ responses. 

G2 Ranking: 4.5/5 out of 504 reviews

Pricing starts from: $39/month

Dialog Tech

Dialog tech is a really helpful tool for small businesses. It provides AI conversation intelligence, and it has reliable features that provide accurate, actionable  analytics about inbound communication from customers. 

This information can be used to provide customized customer experiences over the phone and online and can be used to boost marketing efforts and increase sales conversions. 

G2 Ranking: 4.3/5 out of 336 reviews 

Pricing starts from: Free 

SalesLoft

salesloft-crm-software

SalesLoft is amazing sales engagement platforms that helps you deliver the best customer experience throughout the customer lifestyle, boosting revenue. 

This tools lets you build a custom pipeline, manage deals more easily, create more opportunities to close deals, and connect and engage more easily with customers,

G2 Ranking: 4.4/5 out of 1,902 reviews 

Pricing starts from: Custom pricing 

Other Business Prospecting Tools  

DocSend

docsend-software

DocSend is a handy tool that helps business share documents. Being able to share content quickly and securely means you can grow your business more easily. 

The incredibly powerful link-based sharing system lets you set unique security preferences for each user. You also receive instant notifications when a file is viewed. Plus, you can analyze all your content and overall performance. 

G2 Ranking: 4.7/5 out of 193 reviews 

Pricing starts from: $10/month

Grammarly

grammarly-software

Grammarly is the world’s most popular writing checker. If you’re sending out business communication, this tool will check for spelling and grammar mistakes, give advice on tone and word choice, and help you make sentences clearer. 

It can be used for simple emails and messages, and it can also be used if you’re writing longer pieces. This is available as a free version, or paid, which is a popular choice for businesses. 

G2 Ranking: 4.6/5 out of 887 reviews 

Pricing starts from: Free

Canva

canva-software

If your business needs visual content, such as social media posts, presentations, posters, Canva can help you produce high-quality, professional designs extremely easily. 

The simple drag-and-drop interface includes different fonts, photography, videos, audio content, and illustrations to create content that stands out. 

G2 Ranking: 4.7/5 out of 2,633 reviews 

Pricing starts from: Free

Calendy.com

calendly-software

Calendy is an awesome tool that automatically schedules meetings and emails, saving you time and ensuring your schedule is always in order. 

You can set your own preferences, including buffer time between meetings. This tool can be integrated with your Google, Outlook, Office 365, or iCloud calendar.  

Pricing starts from: Free 

GoToMeeting

gotomeeting-software

GoToMeeting is a leading tool that helps businesses manage virtual communication with customers and collaboration between team members. 

Some of its features include presentation sharing, one-click meetings, face-to-face meetings and webinars, and more. The service is fast, reliable and easy-to-use and boosts productivity and effectiveness. 

G2 Ranking: 4.2/5 out of 11,274 reviews 

Pricing starts from: $12/month

Voila Norbert

Voila Norbert is an email finder that provides any email address against:

  • First name
  • Last name
  • Company name/website

This prospecting tool allows you to verify emails through its 8-step verification process. This makes sure that emails are sent to accurate email addresses, and the sender’s reputation is maintained. 

Voila Norbert also enriches your list for additional data, such as job roles, locations, social media profiles, and more. 

Hunter

On this platform, you can find a company’s employees’ email addresses and names by entering a domain name.  

What makes Hunter a powerful email finder is the indexing of 100+ million emails and useful search features.

For instance, there’s a feature that gives you the email formats of a company. So, if you’re not sure about the email address of any person, you can guess it easily using this feature. 

FindThatLead

FindThatLead is yet another email finder that generates a list of verified email addresses against domain names.

You can automate and customize your email campaigns on this B2B prospecting tool and use analytics to optimize your campaigns’ performance. 

What’s more, FindThatLead provides a one-click solution to validate email addresses, find location-based prospects, and enrich the database with qualified leads. 

Prospect.io (Overloop)

Besides being a powerful email lookup tool and verifier, what makes Prospect.io (Overloop) different is its ability to integrate with major CRMs like Hubspot and Salesforce. What else?

  • Cold email campaigns allow you to send personalized emails, automate follow-ups and engage with leads. 
  • Live chats let you chat with visitors and leads by adding a live chat widget on your website.
  • Workflows allow you to set up automated workflows for repetitive tasks with a simple user interface. 

MailTester

As the name implies, MailTester validates the accuracy of the email addresses. The good thing is you don’t need to upload any list for verifying a single email address.

But, the platform offers bulk email verification, where you can upload emails in bulk directly from the dashboard. This ensures you get a list free of hard bounces, spam traps, and abandoned emails. 

Above all, MailTester offers easy-to-integrate APIs that block invalid emails from entering the system. 

Skrapp

Skrapp is different from the average email finder, thanks to its ability to lookup emails associated with LinkedIn accounts. 

First, you download Skrapp’s google chrome extension. Then all you need to do is visit someone’s LinkedIn profile and find the email they used to sign in.

Another benefit of this prospecting tool? It stores sales leads directly into lists, saving you a lot of time.  

Datanyze Insider

Using Datanyze’s Google Chrome extension, you can get up-to-date contact details like email addresses, direct dial, and mobile numbers of your prospects.  

Plus, Datanyze provides market share reports that contain information on trending topics, industry news, and key competitors. You can use it to break the ice with your prospects with hot topics and get better engagement. 

Mention

Mention is an excellent tool for optimizing social media strategies and handling accounts. 

With basic alerts, you can specify keywords and monitor what topics audiences discuss and what they’re saying about a brand.

This tool also filters out noises to give you clean alerts whenever there’s a relevant mention. And once you analyze data across multiple channels, you can create content your audience is most interested in. 

Zoominfo

Zooninfo provides a complete solution for identifying, engaging, and converting customers. 

Intelligence — the platform’s first category — entails defining the market, discovering prospects, and tracking page viewers for information like name, email addresses, and contact number. 

The second category, Engagement, involves actions like:

  • sales automation
  • analyzing interactions
  • engaging website visitors

Orchestration, the third category, is about creating workflows, enriching data in real-time, and automating data management. 

Vainu

You can use Vainu to find companies complementing your ideal customer profile. It gives you 100+ filters to look up promising prospects from a real-time company database. 

Vainu allows you to clean your CRM’s data by identifying and fixing outdated data and enriching records with missing data points. Besides, you can improve marketing workflows automatically and maintain a reliable database using other powerful features.  

Detective by Charlie App

This tool allows you to get the data required to scale outreach, personalize contact, and improve cold email conversion. 

Every time your company is mentioned across your prospects, it gives you the news. Plus, using this prospecting tool, you can keep tabs on your biggest competitors and their initiatives. 

CrystalKnows

CrystalKnows scours publicly-available data and encapsulates prospects’ personalities into a unique DISC model, which stands for “Dominant, Influential, Steady, and Conscientious.” 

This gives you an insight into the decision-making habits and preferences of your prospects. This way, you could optimize your sales calls for better results. 

What’s more, CrystalKnows offers a Gmail plugin, which communicates buyer persona directly on Gmail.

Owler

Owler enables you to track data of interest or discover new opportunities using advanced search filters. It gives access to exclusive company information such as:

  • Recent acquisitions
  • Revenue
  • Company size
  • Employee count

The data you get through Owler results from 5M+ business professionals sharing classified insights into organizations. 

Moreover, you can leverage the platform’s competitive intelligence, which spotlights competitors and presents what is said about your brand.

Demodesk

Demodesk is a web-based screen sharing and video conferencing tool that creates web-based virtual displays. 

It comes with features that allow you to create meeting templates, add notes, and upload content like:

  • Websites
  • Documents
  • Presentations

Other features of Demodesk include a meeting scheduler, pre-built presentation flows, calendars, and CRM integration. 

Demodesk doesn’t require any browser extension or downloads. Instead, it takes a click on a link to access this prospecting tool. 

Doodle

Doodle provides a simple way to schedule meetings with team members, project collaborators, or external suppliers. 

It eliminates the back-and-forth emails about availability. All you have to do is specify your best times and the guests narrow it down. As a result, the platform efficiently concludes the time and date that works for everybody.

With the premium version, you get additional features like adding a custom brand name, automating reminders, and conducting customized polls. 

ClaraLabs

As much as ClaraLabs comes in handy at managing and scheduling job interviews, it’s equally valuable for sales teams to schedule meetings.

Once you set your preferred date, time, and location, ClaraLabs coordinates with prospects and works out a feasible meeting time and place. 

The three key features of ClaraLabs:

  1. Automatic follow-ups
  2. Natural language
  3. 24/7 response 

Clara’s machine intelligence involves complete human support to ensure an effortless and pleasant user experience. 

Boomerang

Schedule an email with Boomerang to be sent automatically at the right time. 

Apart from giving you control of when you receive and send emails, it helps you with the best follow-up reminders. Boomerang cleans your inbox by removing messages you don’t need and bringing them back at your desired time. 

Besides sending out automatic reminders, Boomerang reminds you if you don’t respond within a timeframe.   

Rebump

Creating an email follow-up sequencing can be tricky. Some prospects take as many as five emails to respond to, while others could be annoyed with that many emails. 

On Rebump, you can specify the number of emails, the duration between each email and monitor the progress of emails. You can integrate Rebump with your Gmail and activate it to initiate follow-up emails. 

Bananatag

Bananatag saves time, reduces email workloads, and improves audience engagement with next-gen newsletter software.

At first, it lets you collaborate with your team in real-time to build engaging employee emails. Next, it sends your emails to the right employees. Finally, it gives you feedback to evaluate and adjust your email strategy. 

Some notable features of this tool include email templates, a drag-and-drop editor, and email distribution list management.

HubSpot Sales

HubSpot Sales hosts a fully-loaded CRM that helps you manage the sales pipeline and close more deals.  

The Email Tracking feature sends you a notification when your lead opens your email. It saves you time by giving you the option to turn your best emails into templates. 

Other handy features include Document Management & Tracking, Conversation Intelligence, Call Tracking, and Sales Automation. 

Yet Another Mail Merge

Why waste time sending individual emails when you send bulk emails using this prospecting tool?

Create your mail merge campaigns in just three steps:

  1. Populate your google sheet with the mailing list
  2. Create an email template in Gmail
  3. Return to Google Sheets, open YAMM, and send. 

Plus, you can track click count, replies, and bounce rates through this prospecting tool.

Ring.io

What makes Ring.io unique is the Salesforce Dialer, which could give your reps’ productivity a big boost. 

By integrating Ring.io with major CRM software, you get access to exciting features like click-to-call, automatic activity logging, and voicemail automation. This can help your sales reps make more phone calls while conveying the conversion ratios in percentages. 

Skype

Skype is a renowned video and chat platform most professionals use every day for messaging, calling, and hosting meetings.

With the free version, you can host video-conferencing and get access to skype-to-skype calls. On upgrading to a premium account, you can make skype-to-phone calls worldwide.

Skype also allows you to record calls for future reference or share screens to show presentations and photos during a skype call. 

GlobalMeet

Like Skype, GlobalMeet is another video-conferencing tool. The best thing is that GlobalMeet doesn’t require any downloading since it runs on a cloud-based platform. Simply provide the link to the meeting room, and your leads could join with just one click. 

You can conduct webcasts, operator-assisted meetings, or conference calls through this versatile tool. You get a wide array of features like Q/A, surveys and polls, analytics, managed services, integrations, and more based on the type of plan.

Dialpad

Dialpad is a video meeting software and messaging tool. The use cases range from video meetings and contact center management to outbound sales dialing. 

Dialpad’s AI assistance helps transcribe meetings, take notes, and analyze caller sentiment. Besides providing business communication needs, Dialpad takes care of customer engagement using features like an AI-powered contact center, sales, and virtual agents.

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