For many professionals, publishing articles on LinkedIn is a great way to position themselves as industry experts, generate engagement, and build their professional brands. At the same time, reading the best LinkedIn articles keeps you informed about the latest trends and insights in your field.
Evergreen articles on LinkedIn provide value over time, remaining relevant even months or years after they’re posted. This helps maintain long-term engagement and visibility on the platform.
- The Best Articles on LinkedIn
- 1. My Metric for Success? Happiness – Richard Branson
- 2. Why this Tech Bubble Is Worse than the Tech Bubble of 2000 – Mark Cuban
- 3. “Leave the Crown in the Garage”: What I’ve Learned from a Decade of Being PepsiCo’s CEO – Indra Nooyi
- The Best LinkedIn Collaborative Articles
- 1. You’re Navigating Conflicting Ideas on Platform-specific Strategies. How Do You Unify Your Team’s Approach?
- 2. Your Project Is Facing Scope Creep. How Can You Ensure Client Expectations are Met Despite Looming Deadlines?
- 3. Your Website’s SEO is at Stake. Should You Prioritize User Experience over Keyword Rankings?
- The Best LinkedIn Pulse Articles
- 1. Yes, Women with Doctorates Should Be Called Dr. – Adam Grant
- 2. The Three Qualities of People I Most Enjoy Working with – Jeff Weiner
Below, we’ll discuss some of the best LinkedIn articles that remain relevant over time. We’ll also provide insights into some of the top LinkedIn collaborative articles and LinkedIn Pulse articles that have captured higher engagement.
The Best Articles on LinkedIn
So, what are the best articles published on LinkedIn?
The best articles on LinkedIn are the ones that continuously provide value regardless of when they are created. Plus, these articles differ from the standard LinkedIn posts in that they’re longer and provide detailed insights.
Take inspiration from the following three standout pieces that continue to engage the LinkedIn community.
1. My Metric for Success? Happiness – Richard Branson
Richard Branson, the founder of Virgin Group, shared his thoughts on success in one of the most popular LinkedIn articles.
He emphasizes that success should be measured in terms of happiness rather than wealth or material achievements. Branson challenges the traditional business mindset, which often focuses solely on financial gain, and instead shifts the focus to personal well-being and fulfillment.
Excerpt: “Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.”
2. Why this Tech Bubble Is Worse than the Tech Bubble of 2000 – Mark Cuban
In his LinkedIn article from 2015, billionaire entrepreneur Mark Cuban provides a hard-hitting analysis of the tech sector, comparing the 2015 situation with the tech bubble of 2000.
Cuban draws parallels between the early 2000s dot-com bubble and today’s tech boom, but he argues that today’s situation is far more precarious. He points out that many companies are valued based on unrealistic projections, with inflated stock prices not supported by sustainable business models.
This, he warns, could lead to a crash potentially more severe than the one in 2000, as the stakes are higher with larger sums of money and more significant investments tied up in these tech ventures.
Excerpt: “In a bubble there is always someone with a “great” idea pitching an investor the dream of a billion dollar payout with a comparison to an existing success story. In the tech bubble it was Broadcast.com, AOL, Netscape, etc. Today it’s Uber, Twitter, Facebook, etc.”
3. “Leave the Crown in the Garage”: What I’ve Learned from a Decade of Being PepsiCo’s CEO – Indra Nooyi
In her LinkedIn article, Indra Nooyi provides candid reflections on leadership after stepping down as CEO of PepsiCo. Her article includes personal insights into maintaining humility while leading a global company, offering timeless advice for people in leadership roles.
Nooyi’s metaphor of “leaving the crown in the garage” is a reminder to leaders that they are part of a team, not above it. Her article focuses on balancing personal authenticity with professional responsibility, showing that even in top roles, remaining approachable and human is key to success.
Excerpt: “None of us is just an employee. We’re also mothers and fathers, wives and husbands, daughters and sons, trying to balance multiple roles. And that’s what my seventh lesson is all about.”
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The Best LinkedIn Collaborative Articles
LinkedIn collaborative articles are a newer feature that brings together perspectives from multiple contributors, offering a well-rounded take on a specific topic.
Let’s look at three examples of LinkedIn collaborative articles with evergreen content.
1. You’re Navigating Conflicting Ideas on Platform-specific Strategies. How Do You Unify Your Team’s Approach?
This LinkedIn collaborative article taps into a common issue many social media marketing professionals face — executing different strategies across platforms. Contributors discuss how to balance varying ideas while ensuring the team works toward a unified marketing strategy.
The article covers key tactics like focusing on platform-specific audience needs, aligning objectives across teams, and promoting open dialogue to overcome conflicting opinions. It’s an insightful read for social media managers looking to streamline their approach and maintain brand consistency across multiple platforms.
2. Your Project Is Facing Scope Creep. How Can You Ensure Client Expectations are Met Despite Looming Deadlines?
Scope creep is a leading cause of project management distraction, and this article provides solutions from professionals who’ve encountered the issue firsthand.
The contributors provide strategies for managing expanding project requirements while still meeting deadlines and keeping clients satisfied. Suggestions include setting clear boundaries early, maintaining consistent communication with clients, and using agile project management methods to adapt quickly.
This article is helpful for project managers looking for ways to handle unexpected changes without compromising project goals or client relationships.
3. Your Website’s SEO is at Stake. Should You Prioritize User Experience over Keyword Rankings?
This LinkedIn collaborative article is about the ongoing debate of balancing SEO best practices with user experience. It offers a variety of opinions on whether to focus on user experience (UX) or prioritize keyword rankings when optimizing a site for search engines.
The contributors weigh in on balancing these factors, suggesting that while keywords are important for visibility, UX is critical for long-term success.
The Best LinkedIn Pulse Articles
LinkedIn Pulse was created to give users a space to publish long-form content for their audiences. While the feature has changed somewhat over the years, LinkedIn Pulse articles continue to be a source of valuable information.
Here are two of the best articles on LinkedIn Pulse that have gained significant engagement.
1. Yes, Women with Doctorates Should Be Called Dr. – Adam Grant
Adam Grant’s LinkedIn Pulse article, in response to Joseph Epstein’s WSJ article, tackles the issue of gender bias in professional titles, specifically why women with doctorates deserve to be addressed as “Dr.” It struck a chord with many readers for its unapologetic stance on the importance of respecting women’s credentials.
Excerpt: “As a social scientist and teacher, I too try to educate people where I see lapses in judgment and reasoning. To clarify what I think you meant to convey, I’ve rewritten some key sections.”
2. The Three Qualities of People I Most Enjoy Working with – Jeff Weiner
In this article, Jeff Weiner, former CEO of LinkedIn, shares what he values most in his colleagues. He emphasizes the importance of three key qualities: dream big, get things done, and know how to have fun. These traits promote a productive, forward-thinking, and collaborative work culture.
The article provides valuable, timeless advice for professionals looking to build meaningful and productive relationships.
Excerpt: “I’ve reached a point in my career where I want to be surrounded by people who not only share a vision, but a genuine commitment to upholding their company’s culture and values. They are team players, don’t take themselves too seriously, and “know how to have fun.” And with that, I added a third circle to the Venn diagram.”
Conclusion
As you can see, the best articles on LinkedIn focus on content that lasts — content that your LinkedIn target audience will find valuable months or even years after it’s published.
Whether you publish content through LinkedIn collaborative articles, LinkedIn Pulse articles, or standard LinkedIn posts, the key to success is delivering insights that speak to the ongoing challenges and aspirations of your audience.
