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Are you struggling to get your brand noticed on LinkedIn? Maybe you’re having a hard time finding prospects and leads. We’ve all been there. But don’t worry because there are many advanced LinkedIn marketing tools out there that you can use to supercharge your B2B marketing.
Consider a LinkedIn marketing tool as your personal LinkedIn assistant. Most of these tools allow you to automate tedious and repetitive tasks, create marketing campaigns, and unlock valuable data that you can use to connect and engage with the right people.
However, with so many options on the market, choosing the best LinkedIn marketing tools can feel overwhelming. However, picking the right tool is way less stressful than we think. It all boils down to your goals and business needs.
Do you want to schedule LinkedIn posts? Many tools for LinkedIn marketing are available for that. Maybe you want to build targeted connections or generate leads. We’ve got you covered there too.
10 Best LinkedIn Marketing Tools to Boost Your Reach & Engagement
In this section, we’ll present a rundown of the top 10 tools for LinkedIn marketing. We’ll break down their features and benefits, explain how they can supplement your B2B marketing strategy, and help you find the perfect fit for your needs.
1. Native LinkedIn Marketing Tools
Before you decide to use paid tools, let’s not forget the impressive array of features LinkedIn offers natively for B2B marketers. Consider them as your essential B2B marketing starter pack – a robust set of tools to launch your LinkedIn strategy and start seeing results.
This option is best for you if you’re looking for free LinkedIn marketing tools.
For example, LinkedIn allows you to schedule posts in advance, track key metrics like follower growth and content performance, and gain valuable audience insights – all for free. Premium users can unlock even more detailed analytics data.
While these native tools are a great starting point, consider paid options like Sponsored Messaging and Sales Navigator as potential “power-ups” to your strategy.
These tools allow you to reach new contacts, generate leads, and connect with a wider network of potential clients. You may want to use a combination of free and paid features to maximize your LinkedIn marketing success.
2. Dripify
Sure, LinkedIn offers many features and tools to kickstart your B2B marketing strategy on the platform. However, as your business and strategy evolve, you will need better and more powerful LinkedIn tools for marketing.
Here’s where Dripify steps in – a next-generation LinkedIn marketing platform for automation, personalized outreach, and lead generation. Dripify seamlessly integrates with your LinkedIn profile, allowing you to automate a wide range of LinkedIn activities, including profile visits, skill endorsement, sending connection requests, messaging and follow-ups, and much more.
You can create sales funnels in a few easy steps, extract leads data including phone numbers and email addresses, create drip campaigns, analyze your performance, and manage your team – all within a user-friendly control panel.
3. Octopus CRM
Are you struggling to manage your LinkedIn outreach? Let Octopus CRM take the wheel. This all-in-one automation tool streamlines your workflow, letting you send personalized connection requests, follow-up messages, and endorsements on autopilot.
This LinkedIn marketing platform allows you to build your lead generation funnel step-by-step, nurturing prospects into clients. Plus, you can easily bypass LinkedIn’s weekly invite limit by sending connection requests via email outreach.
In addition to automatically visiting profiles and messaging hundreds of your first-level connections, Octopus CRM provides you with the insights you need to tweak your campaigns and make informed decisions. You can track key metrics like profile views, search appearances, and your Social Selling Index to analyze campaign performance and optimize your strategy.
4. LeadFeeder
Leadfeeder might not be the first name that comes to mind when you think of LinkedIn tools for marketing, but it comes with a unique feature. This B2B sales tool unveils the companies visiting your website or LinkedIn page or profile, giving you a treasure trove of lead data.
Say you’ve launched a targeted LinkedIn campaign. With Leadfeeder, you can download a list of website visitors who interacted with, say, your product page. Next, you can upload this list to LinkedIn’s Match Audiences platform, and retarget these high-value prospects with laser-focused content.
Leadfeeder even tracks visitors returning from your LinkedIn campaign, so you can reignite the conversation and convert interest into sales.
5. eLink Pro
Next on our list of the best LinkedIn marketing sales tools is eLink Pro. This platform is best for B2B marketers who want to build a network of high-value connections on LinkedIn but are short on time. eLinkPro automates the prospecting process, helping you attract and connect with your target audience at scale. The tool uses the “view back” technique to foster user interaction.
It strategically views the profiles of your ideal clients and then triggers their curiosity to check out yours. This simple yet effective technique fosters engagement, driving targeted prospects to your profile and website.
But eLinkPro doesn’t stop there. Once you’ve identified your most promising leads, you can easily download their details as a handy Excel spreadsheet. This lets you analyze your prospect pool, personalize outreach efforts, and ultimately convert those connections into valuable clients.
6. Later
Staying active on LinkedIn requires consistent content posting. But who has time to manually post every single day?
Thankfully, Later empowers you to effortlessly manage and schedule LinkedIn posts in advance, freeing up your time for strategic planning and engagement.
It is one of the leading LinkedIn B2B marketing tools that comes with a visual content calendar where you can drag and drop posts across platforms, preview them before publishing, and even reschedule on the fly. Plus, Later provides real-time engagement insights to gauge your audience’s response.
You can even optimize your reach with suggested hashtags, edit media within the platform, and schedule mentions using this LinkedIn marketing tool. Plus, you can collaborate seamlessly with your team – Later integrated with popular storage solutions like Google Drive and Dropbox, allowing easy media import for hassle-free content creation.
7. Aeroleads
Aeroleads is one of the best tools for finding and validating email addresses with unparalleled efficiency. It eliminates fruitless searches and unreliable data sources.
As a B2B marketer, you know that building a targeted list of potential clients can be a daunting task. Aeroleads streamlines this process by providing access to a vast database of verified B2B contacts.
This tool prioritizes precision, ensuring your outreach messages reach the inboxes of key decision-makers. Furthermore, you can leverage the platform’s robust bulk search capabilities to quickly find a significant volume of leads, maximizing your time and resources.
AeroLeads seamlessly integrates with your existing workflows, enabling effortless data import and export for use within your CRM or lead generation tools.
8. Lempod
Engagement is the lifeblood of any successful LinkedIn marketing strategy. But getting your content seen and interacted with can be tough.
The good news is that Lempod injects a dose of social proof by helping you find and join “engagement pods” – groups of users who agree to like and comment on each other’s posts.
This collaborative approach boosts your content’s visibility, encouraging organic reach and making you a more prominent voice on the platform.
One of the best LinkedIn automation tools, Lempod comes as a Chrome extension that facilitates integration with curated “pods” – essentially, targeted communities of LinkedIn users. Members of these pods pledge to support one another’s content through likes and comments.
9. Dux-Soup
Ever wished you could automate some of the repetitive tasks involved in building connections? Dux-Soup, one of the famous LinkedIn marketing sales tools, offers a suite of features designed to streamline your outreach process.
However, use this tool with caution and always comply with LinkedIn’s Community Guidelines. Many users of this tool have complained about their accounts being restricted and even banned permanently.
Also, remember that sending automated connection requests without proper personalization can come across as spammy. Focus on building genuine connections and use only trusted LinkedIn lead generation tools to stay on the safe side.
10. Zopto
The last of the top LinkedIn B2B marketing tools on our list is Zopto, a cloud-based lead generation platform that lets you automate LinkedIn outreach and cultivate valuable connections.
This comprehensive platform streamlines the prospecting process, enabling you to target ideal prospects with laser precision.
You can leverage Zopto’s definitive search filters to identify key decision-makers within your desired market. Plus, it lets you write personalized connection requests and nurture leads with targeted messaging – all while monitoring progress through a user-friendly live dashboard.
Zopto doesn’t stop at automation. It provides valuable insights into campaign performance with detailed reports and statistics. A dedicated account manager provides expert guidance, ensuring you maximize the platform’s potential.
LinkedIn Marketing Tools Price Comparison
Here’s a quick reference table to compare the pricing of the tools we’ve discussed:
| Tool | Price |
|---|---|
| Native LinkedIn Marketing Tools | Free Features + $99.99 per month for Sales Navigator (Core) |
| Dripify | $59 /user/month (Basic) |
| Octopus CRM | $9.99 /month (Starter) |
| LeadFeeder | Free (Limited Features), $165 /month |
| eLink Pro | $29 /month (Basic) |
| Later | $25 /month (Starter) |
| Aeroleads | $39 /month (Basic) |
| Lempod | $9.99 /per pod |
| Dux-Soup | $14.99 /month (Basic with very limited features) |
| Zopto | $197 /month/user (Basic) |
Please note: These are starting prices and may vary depending on the plan you choose and the number of users. Always check the tool’s website for the latest pricing information.
Importance of LinkedIn Marketing Tools?
Now that you’ve explored these fantastic tools for LinkedIn marketing, let’s discuss why LinkedIn marketing tools are essential for B2B success.
Here are three compelling reasons why it is a good idea to use LinkedIn marketing tools:
- Boost Efficiency and Save Time: Many tools automate repetitive tasks such as visits, message follow-ups, skill endorsements, scheduling posts, sending connection requests, and managing leads. This frees up your valuable time to focus on strategic planning and content creation;
- Gain Valuable Data and Insights: Most of these tools provide detailed analytics that help you understand what resonates with your audience. You can track engagement metrics, identify high-performing content, and refine your strategy based on data-driven insights;
- Personalize Your Outreach at Scale: Building genuine connections is crucial in B2B marketing. Tools like Dripify and Octopus CRM empower you to personalize your outreach efforts at scale, fostering stronger relationships with potential clients.
How Can LinkedIn be Used for Marketing?
LinkedIn isn’t just about online resumes anymore. It’s a powerful B2B marketing platform that you can leverage in several ways:
- Content Marketing: Share valuable industry insights, thought leadership pieces, and engaging stories to establish yourself as an expert in your field;
- Lead Generation: Target high-quality leads using the platform’s built-in advanced search filters and leveraging tools like Dripify;
- Brand Building: Showcase your company culture, share employee testimonials, and participate in relevant industry discussions to build brand awareness and establish credibility;
- Networking: Connect with potential clients, industry influencers, and thought leaders to expand your network and build valuable relationships.
Conclusion
Incorporate the best of these LinkedIn marketing tools into your strategy today and take B2B marketing efforts to a whole new level. Remember, the right tools, coupled with a well-defined strategy and consistent effort, will propel your brand visibility, lead generation, and ultimately, your B2B success on LinkedIn.
So, go ahead and choose the tool you think will best meet your marketing needs and budget.
