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B2B sales professionals today face a barrage of filtering techniques – from caller ID to ever-smarter email inboxes – making it harder to get in front of potential customers.
LinkedIn InMails remains a powerful solution to break through the noise and spark valuable conversations. In fact, InMails boasts a response rate 3 times higher than traditional emails. The reason? LinkedIn’s trusted professional environment.
But how to write an InMail on LinkedIn?
Remember, even the most effective channel requires the right approach. LinkedIn users typically ignore generic pitches. To get noticed, it is essential to first build trust, and inspire action. Then write a compelling InMail message that will resonate with your target audience and improve reply rate.
But crafting an effective LinkedIn InMail from scratch, especially for multiple audiences, can be overwhelming. Luckily, there’s a way to go around this challenge: LinkedIn InMail templates and examples.
We have created high-quality LinkedIn InMail templates for different situations to help you quickly write personalized messages that grab attention, build trust, and spark valuable conversations.
Toward the end of this article, you’ll get your hands on some great LinkedIn InMail examples that you can tailor to your situation.
What Makes a Good LinkedIn InMail?
But first things first, what makes a good LinkedIn InMail? While many ingredients go into writing a good InMail, the top two are personalization and value.
Always remember to avoid the generic approach. Instead, it is a good idea to reference a shared connection, a specific post they shared, or their impressive work experience or achievements to demonstrate you’ve done your research. Adding a personal touch shows genuine interest and builds immediate rapport.
Second, focus on value, not sales pitches. Keep in mind that people are bombarded with marketing messages every day and they hate it. As such, you should shift your focus to offering genuine value.
For example, you could share helpful content, offer free consultations or assessments, direct them to valuable resources, or provide insightful feedback. This positions you as a trusted advisor, not just another salesperson.
And finally, you should know how to send an InMail on LinkedIn to get responses. This might sound like a no-brainer but you have to follow certain steps to successfully send an InMail and generate a response.
LinkedIn InMail Templates
Now that you know the elements of a good LinkedIn InMail message, let’s jump into our templates. We’ve created these templates and the best LinkedIn InMail examples to help you write quick InMails. However, be sure to tailor and adapt them to your and your target recipient’s needs.
LinkedIn InMail Template for Sales
Not all sales InMails are created equal. In this section, we’ll unveil specific templates designed to drive sales conversations under multiple situations. We’ll show you how to structure your message to showcase your expertise, address potential pain points, and ultimately entice the recipient to connect further.
Read on for LinkedIn InMail templates that drive better response rates in terms of sales.
LinkedIn InMail Template to Offer a Product or Service
Subject: Streamlining [Their Pain Point] at [Their Company] – Expertise from [Your Company]
Hi [Name],
I came across your recent post about [mention a specific challenge or goal from their post]. It resonated with me because [explain how it relates to your experience or something you’ve observed].
At [Your Company], we specialize in helping businesses like [Their Company] achieve exactly that by offering [Your Product/Service].
For instance, we recently helped [Similar Company] to [Quantifiable achievement related to their pain point] through [Brief explanation of your approach]. Their situation sounded similar to the challenges you mentioned in your post regarding [mention a specific point from their post].
I’d love to learn more about your specific goals at [Their Company] and explore how we can potentially add value. Would you be open to a quick 15-minute call to discuss this?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Offering a Free Trial
Subject: Unlock New Possibilities With a Free Trial of [Your Product/Service] at [Your Company]
Hi [Name],
I noticed your impressive work on [mention a specific project or achievement from their profile]. Your dedication to [mention a relevant skill] at [Their Company] is truly inspiring!
At [Your Company], we develop innovative solutions like [Your Product/Service] to help professionals like yourself achieve even greater results.
We’re currently offering a free trial of [Your Product/Service] that allows you to [mention key benefits users can experience]. This could be particularly helpful for you as you tackle [mention a specific challenge they might be facing based on their profile].
Would you be interested in exploring a free trial to see how [Your Product/Service] works?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Mentioning Product Benefits
Subject: Feeling Frustrated With [Their Pain Point]? We Can Help.
Hi [Name],
I hear you. Your recent post about [mention their pain point] truly resonated. Feeling stuck in that situation can be incredibly frustrating, and it’s something I see many businesses facing.
The good news is, there’s a better way! At [Your Company], we’ve developed [Your Product/Service] specifically to help businesses like yours overcome these challenges and achieve [mention a positive outcome related to their pain point].
Imagine the sense of relief of finally [mentioning a benefit related to their pain point]. Think about the excitement of seeing [mention a positive outcome related to their pain point].
[Your Product/Service] can help you achieve exactly that. We’ve seen it transform businesses like [Similar Company] who were able to [mention a quantifiable achievement].
Would you be open to a quick chat to see if [Your Product/Service] could be the solution you’ve been searching for?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template to Follow-up After Inactivity
Subject: Just Checking In (Is This Pigeon Mail More Effective?)
Hi [Name],
Following up on my previous InMail – no worries if it got lost amongst carrier pigeons these days!
I know inboxes can get overwhelming, so I wanted to briefly touch base again about [mention the value you offered in your previous message].
Is [Your product/service] something that might be of interest to you and your team at [Their Company]?
Happy to answer any questions or hop on a quick call if you’d like to learn more.
All the best,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Lead Generation
Subject: Intrigued by Your Work at [Their Company] – Let’s Swap Superpowers!
Hi [Name],
Your work at [Their Company] is seriously impressive! It’s like you have a superpower for [mention a specific skill or area of expertise].
At [Your Company], we wouldn’t call it superpowers (although some might argue!), but we do offer something pretty darn cool: [Your Product/Service].
Think of it as a secret weapon that helps businesses like [Their Company] [mention key benefits].
Would you be interested in a quick chat to see if maybe we can combine forces and achieve some epic results together?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Value Proposition
Subject: Unlocking Hidden Potential at [Their Company] With [Your Value Proposition]
Hi [Name],
I came across your profile and your dedication to [mention a specific achievement or project] at [Their Company] is truly inspiring. It’s clear you’re always looking for ways to push the boundaries and achieve even greater results.
At [Your Company], we share that same passion for progress. That’s why we developed [Your Product/Service] with a core value proposition of [clearly state your value proposition].
In simpler terms, we help businesses like yours by [explain how your value proposition translates into a benefit for them].
Imagine the impact of [mention a specific positive outcome related to your value proposition].
We’ve seen this come to life for companies like [Similar Company] who were able to [mention a quantifiable achievement related to your value proposition].
Would you be interested in exploring how [Your Product/Service] can unlock this hidden potential at [Their Company]?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template to Show a Case Study
Subject: A Familiar Challenge at [Their Company]? See How [Similar Company] Solved It.
Hi [Name],
Your recent post about [mention a specific challenge or pain point from their post] resonated with me. It’s a common hurdle many businesses face, including [Their Company].
At [Your Company], we understand this struggle and have developed [Your Product/Service] specifically to address it.
In fact, we recently helped a company in a similar situation to yours, [Similar Company], achieve remarkable results. They were facing the same challenge of [mention the specific challenge from the case study].
Through [Your Product/Service] and our collaborative approach, we helped them [mention key benefits and achievements from the case study] – a significant improvement from their initial situation.
You can read the full case study here: [Insert Link to Case Study]
Would you be interested in a quick call to discuss how we can potentially replicate these results for [Their Company]?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Collaboration or Partnership
Subject: Collaboration Spark: You + Us =
Hi [Name],
Quick question: Have you ever felt like your industry needs a serious shake-up? I saw your work at [Their Company] and it totally resonated with that feeling – you’re clearly pushing boundaries in [mention their area of expertise].
At [Your Company], we’re on a similar course, but with a focus on [mention your area of expertise]. It got me thinking – what if we combined forces?
We could create something truly groundbreaking by merging your expertise in [mention their area of expertise] with our skills in [mention your area of expertise]. Think [mention the potential benefit of collaboration] – pretty exciting, right?
If you’re curious about exploring this further, I’d love to chat and see if there’s a potential fit. No pressure, just a chance to brainstorm some innovative ideas.
Let me know what you think!
Best,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Event Invitation
Subject: Calling All Game Changers: Join Us for [Event Name]!
Hi [Name],
I spotted your profile on LinkedIn and was instantly impressed by your work in [mention their area of expertise]. Your dedication to [mention a specific achievement or project] is truly inspiring!
At [Your Company], we’re passionate about fostering innovation and collaboration in the [industry] space. That’s why we’re thrilled to invite you to our upcoming event, [Event Name]!
This event is all about [mention the event’s focus]. We’ll have industry leaders like yourself sharing insights, interactive workshops, and ample opportunities to connect with fellow game-changers.
We believe this event will be a fantastic opportunity for you to learn, network, and propel your success in [industry].
Space is limited, so reserve your spot today! Here’s the link to register: [Insert Event Registration Link]
Hope to see you there!
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for a Meeting
Subject: Unlocking Growth at [Their Company]? A Quick Meeting
Hi [Name],
Your profile caught my eye, especially your leadership in [mention their area of expertise] at [Their Company]. It’s clear you’re driving some impressive results.
At [Your Company], we’re all about helping businesses like yours achieve explosive growth.
That’s why we developed [Your Product/Service], a solution designed to tackle challenges faced by companies in your industry.
For example, we helped [Similar Company] achieve a significant [quantifiable achievement related to their pain point].
I’d love to learn more about your current goals at [Their Company] and see if there’s a way [Your Product/Service] can help you unlock even greater growth potential. Maybe we can brainstorm some winning strategies together.
Interested in a quick meeting this week to discuss?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Scheduling a Phone Call
Subject: Lightbulb Moment: Aligning Your Goals with [Your Company]’s Solutions
Hi [Name],
I hope you’re having a productive week! I recently came across your profile and your passion for [mention a specific area of interest from their profile] truly resonated.
Here at [Your Company], we share that same passion and translate it into helping businesses like yours achieve [mention a key benefit you provide].
In fact, it sparked a lightbulb moment for me – your recent post about [mention a specific challenge from their post] reminded me of how we helped [Similar Company] overcome a similar hurdle.
They achieved incredible results like [mention a quantifiable achievement] by leveraging [Your Product/Service]. Perhaps there’s a way we can help [Their Company] achieve similar success!
Would you be open to a quick 15-minute call to explore how our solutions might align with your current goals?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Job Seekers
This is good example of InMail templates for recruiters who want to reach the right candidate.
Subject: Your Expertise Aligns Perfectly with [Open Position] at [Your Company]!
Hi [Name],
I came across your profile while searching for talented individuals like yourself to join our team at [Company].
We currently have an opening for the [Job Title] position at [Company]. Your skills and accomplishments seem like a perfect match for the role, especially your experience with [mention a specific skill relevant to the job description].
At [Company], we offer a dynamic work environment with opportunities for [mention company benefits or perks]. We’re passionate about [mention company mission or values] and believe in fostering a culture of [mention positive work culture aspect].
If you’re interested in learning more about the [Job Title] position and how your skills could contribute to our team’s success, I’d love to connect for a quick call.
You can find the full job description here: [Insert Job Description Link]
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template for Cold Introduction
Subject: Intrigued by Your Work at [Their Company] – Let’s Connect!
Hi [Name],
Hope you’re having a great week! I recently came across your profile and was genuinely impressed by your work at [Their Company], particularly your achievements in [mention a specific project or area of expertise].
At [Your Company], we specialize in [Your Product/Service] and are passionate about helping businesses in the [Your Industry] space achieve [mention a key benefit you provide].
While our paths might not have crossed directly yet, I believe there could be potential for collaboration or simply a valuable exchange of ideas.
Would you be open to a brief connection to learn more about your current focus at [Their Company] and share how [Your Company] might be able to add value?
Looking forward to hearing from you!
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Template to Mutual Connection
Subject: Small World & Big Opportunities: Connecting Through [Mutual Connection]!
Hi [Name],
Hope you’re doing well! [Mutual Connection’s Name] recently mentioned your impressive work at [Their Company], particularly in [mention a specific area of expertise].
Given our shared connection with [Mutual Connection’s Name], and my role at [Your Company] where we focus on [mention your product/service and its benefit], I thought it might be valuable to connect.
Perhaps there are ways we can collaborate or simply learn from each other’s experiences. Would you be open to connecting and networking on LinkedIn?
Best regards,
[Your Name]
[Your Title]
[Your Company]
LinkedIn InMail Examples
Now that you’ve explored our repository of LinkedIn InMail templates, let’s put things into action with the best LinkedIn InMail examples. You can use these LinkedIn InMail campaign examples as inspiration, adapting them to your business and audience’s needs!
Without further ado, let’s explore our LinkedIn InMail message examples:
Example 1: Collaboration
Subject: Collaboration Spark: Optimizing Delivery for Acme Logistics?
Hi Sarah,
I came across your profile and your leadership at Acme Logistics truly impressed me. Especially your recent project on streamlining delivery routes, which is something we’re passionate about at Zipship.
We help companies like yours optimize delivery processes and reduce costs through our innovative route planning software.
For instance, we helped GreenGrocer achieve a 20% reduction in delivery times, which significantly boosted customer satisfaction.
Given your focus on efficiency at Acme Logistics, I thought it might be valuable to connect and explore how Zipship could potentially help you streamline your own operations.
Would you be open to a quick 15-minute call to discuss?
Best regards,
David Lee
Head of Sales
Zipship
Example 2: Sharing a Case Study
Subject: A Familiar Challenge at Fenix Social? See How BuzzChat Overcame it
Hi Michael,
Hope you’re having a productive week!
Your recent post about scaling user engagement for your new social media app truly resonated with me. Here at GroSocial, we share that passion and translate it into helping innovative startups like yours achieve explosive growth.
In fact, your post sparked a lightbulb moment – it reminded me of how we helped BuzzChat, a similar app, overcome initial engagement hurdles. They achieved incredible results like a 300% increase in active users within the first 6 months by leveraging our user experience optimization tools.
Perhaps there’s a way we can help your app achieve similar success at Fenix Social! Here’s a link to the entire case study [insert link].
Would you be open to a quick 15-minute call to explore how GroSocial’s solutions might align with your current goals?
Best regards,
Emily Jones
Growth Strategist
GroSocial
Example 3: Offering a Free Trial
Subject: Level Up Your Social Media Marketing with a Free Trial of SparkSocial!
Hi Jessica,
Your recent post about boosting engagement on your bakery’s social media pages caught my eye! At Breadwinner Media, we understand the challenges of standing out in a crowded online space.
That’s why we created SparkSocial, a user-friendly platform designed to help businesses like yours create and schedule captivating social media content, analyze results, and ultimately drive more sales.
We’re offering a free 14-day trial of SparkSocial so you can see the difference it can make for yourself! During your trial, you can:
- Explore features like drag-and-drop post creation, automated scheduling, and in-depth social media analytics.
- Access exclusive tutorials on crafting delicious social media content that gets customers drooling.
- See firsthand how SparkSocial can help you reach new audiences and boost sales for Flour Power Bakery.
Ready to supercharge your social media strategy? Start your free SparkSocial trial today: [Insert Free Trial Link]
No need to commit right away, but if you have any questions or want a walk-through of the platform, feel free to reply or schedule a quick demo.
Best regards,
Mark Lopez
Marketing Specialist
Breadwinner Media
Example 4: Connecting Through Mutual Contact
Subject: Small World & Big Opportunities: Connecting Through Oliver!
Hi Jessica,
I hope you’re doing well! Our mutual connection Oliver recently mentioned your impressive work at Bloom & Co., particularly your expertise in sustainable floral arrangements.
Given our shared connection with Oliver, and my role at EcoFlora where we focus on eco-friendly flower sourcing and packaging, I thought it might be valuable to connect.
Perhaps there are ways we can collaborate or simply learn from each other’s experiences in the sustainable floral space.
Would you be open to a quick call to explore potential synergies?
Best regards,
David Chen
Sustainability Lead
EcoFlora
Conclusion
So, there you have it: a treasure trove of LinkedIn InMail templates for many different situations. With these templates and examples, you’re well on your way to crafting InMails that grab attention, spark conversations, and land you those valuable connections.
Remember, the key is to personalize your message, highlight value, and inject a touch of your unique personality. So go forth, network like a pro, and use LinkedIn to its full potential!
