Lead Generation Marketing Trends In 2020

July 18, 2020

Lead Generation Marketing Trends In 2020
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Both B2B and B2C marketing relies heavily on generating leads. This is the first (and possibly the most important) step in the sales funnel. 

However, with so many platforms and tools available, it can often seem overwhelming and complicated – and many businesses still struggle to get it right.

The world of lead generation is constantly evolving. There’s certainly no shortage of new marketing tools and trends available. 

This means it’s more important than ever to stay up-to-date with the latest trends. Using the latest strategies, you can drive high quality leads to your business. 

As you know, finding the most dynamic tools is key to improving your lead generation outcomes. 

But, with so many to choose from, where do you start? 

In this article, we’re going to be looking at key trends marketers should pay attention to. By doing this, you can stay ahead of the competition and achieve the best results. 

Here are the top 6 trends for leads generation marketing in 2020: 

Automation platforms 

Automation has been a trend in lead generation for the last few years. And it shows no sign of slowing down. 

Automation software uses technology to help you target the right audience with the best content. It also saves time and money, as it helps organize potential leads effectively and allows processes and workflows to run effortlessly. 

By cutting the time you spend on mundane or repetitive tasks, you can spend additional time focusing on growing your business. 

The key areas for automation in 2020 are: 

  • LinkedIn Automation 

LinkedIn is the largest professional network, with 660 million personal profiles and 30 million companies. This makes it the best platform for generating leads, especially for B2B marketers. 

In fact, in a recent survey, 79% or B2B marketers said LinkedIn is an “effective source for generating leads.”. 

And additionally, a HubSpot study found LinkedIn to be 277% more effective for lead generation than Facebook and Twitter. 

Automation software can help you drive performance on LinkedIn and reach more high-quality leads faster. It allows you to put lead generation on autopilot, so you can have more sales conversions. 

With Dripify, you can use customized sales funnels to automate prospecting and convert leads into customers. Simply choose your target audience and create your funnel, complete with automated actions, delays, and conditions. 

Then, you can easily track your results by viewing your daily activity and stats, and campaign conversion rates. 

  • Instagram Automation 

Instagram is great for lead generation. Figures show it now generates four times more interactions than Facebook, and it helps 80% of users decide to buy a product or service. 

Automation tools like Instazood can be used to increase results. This tool helps you get more likes, grow your following, and get genuine engagement from users that are interested in your page. 

  • Email Automation 

Did you know, over 75% of email revenue is generated from personalized campaigns? But, without automation software, it would be impossible to use personalized emails on the scale required to see results. 

Automation tools like Reply.io or Snov.io allow you to put this on autopilot. 

Using this type of software is a major lead generation marketing trend, as it allows you to customize your marketing funnel and tailor it to your audience. 

Understanding the customer journey and adjusting your processes accordingly and essential in marketing. This can help you grow your conversion rates and ensure subscribers receive content that’s relevant and interesting to them. 

  • Chatbots

The last automation trend on our list is chatbots. As demands for 24-hour support increases, more and more companies are beginning to adopt this technology – 80% of businesses are now considering using them. 

Despite concerns over a lack of human agents, most consumers are open to chatbots and believe they improve their experience due to faster response time and high levels of accuracy. 

Influencer Marketing

Influencers are individuals or brands that have a large following and are perceived as an authority in their niche. 

Getting an influencer to endorse your product or service – aka influencer marketing –  is a great way to increase your reach and engagement. In addition, it can save vast amounts of time, as influencers already have a substantial audience – and they’ve already gained their trust. 

There are influencers across every platform, which means you can generate leads on multiple sites at once, including Instagram, LinkedIn, Twitter, YouTube, podcasts, and other channels. 

Plus, if you’re on a tight budget, there are lots of “micro-influencers” with 1,000 – 100,000 followers. This is a great place to start, as these followers tend to engage more than bigger names and have a powerful influence. 

Overall, influencer marketing is a steady, reliable trend with high conversion rates. It gives good ROI, and is highly effective for lead generation. 

Video Marketing

It’s estimated that, by 2022, 82% of all internet traffic will be video content. And, this year, it’s predicted to be around 75%. 

With online video content growing in popularity, video marketing is a growing trend. Companies are realising how well it performs in increasing sales and engagement across multiple platforms. 

Brands are now using a range of video content, including live streams, short informational videos, webinars, demonstrations, and more. 

Traditionally, video marketing has been big on YouTube. But now, its use on other platforms like Facebook, Twitter, Instagram, and LinkedIn is becoming much more popular – and this trend is set to continue, as video views are growing fast! 

Right now, the average person spends over 2 hours a day scrolling through social media feeds. This makes it a great way to get more brand recognition, likes and shares, and more leads.

Personalization 

In 2020, consumers are seeing more online ads than ever before. So, if you want to stand out, personalization is vital. Your audience expects tailored, personalized messages and content – any less than this and they’re likely to lose interest. 

The statistics say that 60% of marketers now feel personalized is a key strategy for leads marketing generation and getting more high-quality leads. 

Personalization makes your audience feel unique and like they have a connection to your brand. By creating detailed customer profiles, and segmenting and customizing their experience in various ways, you can greatly improve ROI and engagement.

Account-Based Marketing (ABM) 

Account-based marketing is a strong and growing trend in lead generation. It allows you to focus on the best prospects. 

So, rather than sending out as many messages as possible and hoping for the best, you can focus on the best prospects: quality over quantity. You can then customize your campaigns to maximize effectiveness. This promotes steady business growth. 

LinkedIn is an awesome platform for ABM, as it provides a lot of data, as well as numerous tools that make targeting as specific and easy as possible. 

Interactive Content

The last trend to think about is interactive content. This is a trend that is predicted to have an enormous effect on businesses in 2020. 

A number of studies have shown that, overall, incorporating interactive elements in content can generate a much more positive response, including a 73% higher click rate

Businesses are now using things like infographics and interactive calculators, quizzes and surveys, polls, and interactive emails and YouTube videos to grab their audiences attention. 

This can work very well in boosting engagement, and in generating more leads. 

Conclusion 

In 2020, the world of lead generation marketing is moving faster than ever before. 

Trends are constantly evolving and changing, and if marketing professionals and companies want the best results, they need to keep up. 

These 6 trends are some of the best for marketing and lead generating in 2020. 

By following them, you can get more leads, increase cover versions, boost sales, and, in the long-term, ultimately grow your business.

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