Hyper-Personalized LinkedIn Outreach

As a B2B sales professional, you know a personalized outreach gets more responses than a generic sales pitch. But with so many companies competing for the same prospects’ attention, simply addressing someone by their first name isn’t going to cut it.

LinkedIn users are becoming more selective and less responsive to generic outreach messages. That’s because B2B buyers receive tons of cold messages on LinkedIn every day and they tend to ignore most of them because they lack personalization.

The solution? Hyper-personalized LinkedIn campaign messages. 

When done correctly, a hyper-personalized outreach can stand out through the generic messages. It can help you connect with prospects, build trust, and ultimately close more deals. Find out how to craft hyper-personalized messages on LinkedIn and how to send them on autopilot.

What Is a Hyper-Personalized Message?

A hyper-personalized LinkedIn message goes beyond just using someone’s name in your outreach. It involves tailoring your message to the target individual based on real data and insights.

This type of outreach message can mention mutual connections, similar professional experiences, recent achievements, or even pain points. Doing so indicates to the receiver that you’ve taken the time to research and understand their needs, increasing the chances of a positive response.

Hyper-personalized sales messaging aims to write a message that feels less like a sales pitch and more like a meaningful, relevant conversation.  A hyper-personalized message grabs attention and shows the recipient that you value their time and that you have something relevant to offer.

Here’s a breakdown of the benefits of hyper-personalized outreach:

• Increased response rates: When someone feels like you understand them, they’re more likely to respond to your message;
• Stronger relationships: Hyper-personalization helps you build rapport and trust with potential connections;
• Improved conversion rates: Tailoring your message to the recipient’s needs makes them more likely to convert into a lead or customer.

How to Write Hyper-Personalized LinkedIn Messages

Adding things like the recipient’s first name, last name, job title, and company name into your LinkedIn message is a common practice. They help make your outreach feel a little more personal, but they only scratch the surface of what’s possible.

Writing an effective hyper-personalized cold outreach message requires more than just names. It involves research, precision, and insight. Your message should address the recipient’s unique circumstances, pain points, career path, and interests. This way, generating leads on LinkedIn becomes easy.

What to Include in a Hyper-Personalized Message on LinkedIn

When it comes to what you should add to a hyper-personalized LinkedIn message, the idea is to make the recipient feel like the message was written specifically for them, not mass-produced. 

Here’s how to leverage hyper-personalisation with LinkedIn.

A Personal Touch

Show the recipient that you’ve done your research. Mention a recent article they posted, congratulate them on a promotion, or bring up something specific about their company.

Example: “I noticed you recently spoke at [Event Name] about [Topic], which aligns with what we’ve been working on at [Your Company].”

Reference a Shared Connection

If you have a mutual connection, it is best to mention them in your message. This approach adds a layer of familiarity and trust, making your outreach feel less like a cold message and more like a warm introduction. 

This can also increase your credibility, showing you’re part of the same network. This way, you’re more likely to get a response from the recipient.

Highlight a Specific Achievement

Did the recipient recently complete a project or publish an article? Mention it in your message and show that you’re following their work.

Highlighting an achievement in your message indicates that you’ve taken the time to research the recipient and are genuinely interested in connecting with them.

Value Proposition

Address their pain points or highlight how you can provide value. Be concise and direct about how to help, but keep it conversational.

For example, explain how your solution can streamline their process if they struggle with lead generation. This approach captures their attention and positions you as someone who can genuinely assist them.

CTA

Keep it low-pressure. Instead of immediately asking for a meeting, suggest starting with a brief conversation or offering a valuable resource.

Example: “Would you be open to a quick chat to explore this further?”

Appreciate their Volunteer Work

Check out the target recipient’s LinkedIn profile or website for any volunteer work.If you see they’re involved in volunteer work, mentioning it in your outreach message is a great opportunity. People appreciate when you show interest in their philanthropic activities.

Mention their LinkedIn Comments or Shared Content

Did the lead leave comments on others’ posts? Or maybe they share articles or other media. 

The strategy is simple: reference their comments or shared content in your LinkedIn message and appreciate their thoughts. Also, briefly add your perspective. 

Example: I noticed your comment about remote work trends on [Post title]. I couldn’t agree more with your point about [Specific point from their comment]. I’ve also been following the shift towards remote work and believe it’s leading to [Your perspective on the trend].

If you find it time-consuming or difficult to write your message content, remember that you can always use ChatGPT for LinkedIn messaging or other AI tools. This generative AI tool can help you quickly craft messages tailored to any LinkedIn user’s profile information.

What Not to Include in a Hyper-Personalized Message on LinkedIn

There are some elements that, if you include in your message, can make it feel impersonal, overly pushy, or irrelevant. 

Here are some common pitfalls to avoid when writing hyper-personalized LinkedIn messages:

Generic Pitches

Starting a message with something like, “Hi [First Name], I see you work in [Industry],” is very likely to put off the recipient.

This type of generic intro is too common , and recipients can spot immediately. It shows that you haven’t done proper research and don’t understand their challenges or pain points.

Overly Long Messages

Writing overly long messages on LinkedIn isn’t a good idea because people are busy, especially professionals who receive countless messages daily. 

When your message is too long, it can feel overwhelming or like a waste of time, leading recipients to ignore or delete it. Brevity and hyper-personalized engagement help you get to the point quickly, besides making it easier for the reader to engage and respond. This also shows that you respect their time and increases your chances of getting a response.

Aggressive Sales Tactics

One of the biggest mistakes in hyper-personalized cold outreach is coming on too strong. 

If your pitch feels like a hyper-personalized  sales message, you’ll push the reader away rather than draw them in. Remember, personalized LinkedIn outreach aims to build relationships, not close deals immediately.

It is always best to start with value — offer insights, resources, or assistance without immediately pushing for a sale. This establishes trust and opens the door for future conversations.

Unrealistic Claims

Sure, it’s tempting to make bold promises to grab attention. But you’ll lose credibility if those claims seem too good to be true.

As such, you should avoid exaggerating statements or unrealistic guarantees  you can’t back up. Honesty and transparency are far more valuable in building long-term professional relationships.

All About You

Nothing turns off a potential lead more than a message about the sender.

You can briefly describe your company and product but keep the focus on the recipient. What challenges are they facing? What can you do to help solve them? 

For better results, your messages should revolve around the needs and pain points of the recipient.

How to Send Hyper-Personalized LinkedIn Messages

When sending hyper-personalized LinkedIn messages, you must take a thoughtful approach that balances personalization with clarity.

Here are six practical tips to help you craft and send hyper-personalized LinkedIn campaign messages that get noticed and drive engagement.

1. Connect with Your Prospect

If you’re not already connected to your prospect on LinkedIn, the first step is to send them a personalized connection request. A brief note expressing genuine interest can go a long way. 

Your connection request should be clear and purposeful. It should mention why you want to connect and show that you’re genuinely interested in something relevant to their career.

Example:

Hi [First Name],

I came across your recent post about [specific topic they posted about], and I  appreciated your insights. I’m working on a similar project and thought it would be great to connect and share ideas. Looking forward to staying in touch and learning more about your work at [Company Name]!

Best,

[Your Name]

2. Research Your Prospect

Once the prospect accepts your connection request, it’s time to send them a hyper-personalized LinkedIn message. But instead of starting to type your message right immediately, it is always good to first research your prospect.

The best way to collect information is to visit your potential lead’s LinkedIn profile. Read their recent posts and take note of their job changes, achievements, or projects. Plus, look for shared connections or mutual interests. 

Once you’ve got all the relevant information, you can easily write an outreach message that resonates with the recipient. When you mention something specific, like a recent article they wrote or a company milestone, it shows you’re genuinely interested.

3. Start with a Personal Touch

Start your message with something specific to the recipient, such as a job change, a promotion, or an article they’ve shared. This makes your message more relatable, setting the tone for a more personal conversation.

4. Use a Friendly Tone

You don’t want your message to sound overly formal or stiff. Instead, keep your tone friendly and conversational. Think of it as starting a dialogue, not delivering a monologue.

A well-placed question or comment can encourage a more natural response, making the interaction less transactional.

Open-ended questions are the way to go. Also, remember to ask questions relevant to your outreach and invite a real conversation:

• What do you think about the recent industry trends [mention trend]?
• How have you approached [specific challenge] in your role?
• What are your career goals for the next year?

5. Backup Your Message with Data

Add credibility to your message with data, facts, statistics, or case studies. This will help you showcase your expertise and highlight the value you bring to the table.

Consider including:

• Key statistics that reinforce your claims;
• Success stories demonstrating how you’ve helped other clients;
• Testimonials from satisfied customers;
• Milestones that highlight your business’s accomplishments.

6. Use a LinkedIn Automation Tool

Automation is a great way to scale hyper-personalized outreach. The Dripify LinkedIn automation tool allows you to automate certain aspects of your messaging while keeping it personal.

You can create message sequences in Dripify that start with a personalized opener based on dynamic tags like {first_name} and {company_name}. Plus, Dripify LinkedIn automation tool comes with built-in message templates that you can send to your target recipients immediately.

However, remember that automation should enhance your outreach, not replace genuine personalization. As such, you should always review and tweak automated messages to ensure they still feel human.

7. LinkedIn InMail

LinkedIn InMail allows you to send messages to people who aren’t connected with you on the platform. InMail is also more effective than traditional cold emails, with an impressive 57.5% open rate. Take  advantage of and include it in your hyper-personalized LinkedIn outreach campaign. 

Remember, InMail credits are expensive, so you should use them strategically. For example, you can use InMail for prospects who haven’t responded to your emails or connection requests.

Hyper-Personalized LinkedIn Message Templates

Here are five hyper-personalized LinkedIn message templates to help you get started:

1. General Outreach to a Prospect

Hi [First Name],

I came across your profile while researching [industry]. I see that you’re working on [specific project or area], and I’d love to learn more about your approach. 

I think we might have some mutual insights that could benefit both of us. 

Would you be open to a brief chat?”

2. Referral-Based Outreach

Hi [First Name],

[Mutual Connection’s Name] mentioned that you’re leading some exciting initiatives at [Company]. We’ve been working with several companies in your space, and I think we could support [specific challenge]. 

Would you be interested in exploring this further?”

3. After an Event Connection

Hi [First Name],

It was great hearing your thoughts at [Event Name]. I especially liked your point about [specific topic]. I think our teams might have some alignment, and I’d love to continue the conversation. 

How does next week look for a quick chat?”

4. Congratulatory Message

Hi [First Name],

Congrats on your recent promotion to [Position] at [Company]. I’m always looking to connect with forward-thinkers like yourself, and I’d love to see how we can collaborate. 

Would you be open to connecting?”

5. Reaching Out After Reading their Content

Hi [First Name],

I recently read your post on [Topic] and found it incredibly insightful. Your perspective on [specific detail] really resonated with what we’re doing at [Your Company]. 

I’d love to explore ways we might be able to work together. 

What do you think?”

6. Reengaging a Connection

Hi [Name],

I hope this message finds you well. I wanted to follow up on our previous discussion about [Topic].

I’ve been thinking about how our [Product or service] could help you [Benefit to the recipient]. 

Please let me know if you’re available for a quick chat next week.

How to Automate Hyper-Personalized Outreach with Dripify

Dripify AI hyper-personalized outreach tool can yield great results if you struggle to maintain a personalized approach as your LinkedIn outreach grows. You can use the Dripify drip campaign software to streamline your LinkedIn and email outreach. It helps you scale your outreach campaign without compromising on personalization.

Key Features of Dripify Automation

• Automated Messaging: Send hyper-personalized messages to your 1st-degree connections with ease;
• Built-In Message Templates: Pick a message template and personalize it to your prospect right away;
• Profile Viewing and Connection Requests: Automatically view profiles and send them personalized connection requests;
• Skill Endorsement: Automate skill endorsements to strengthen your network;
• Marketing Funnels: Create and track marketing campaigns on LinkedIn;
• Analytics: Monitor your outreach performance and measure results;
• Integrate with CRM: Dripify can seamlessly integrate with your CRM, making tracking your leads and conversations easier across platforms.

Dripify is compatible with LinkedIn accounts like Basic, Premium, LinkedIn Sales Navigator, and LinkedIn Recruiter.

Conclusion

A hyper-personalized LinkedIn outreach is a great way to engage with your prospects and increase  sales.Remember that personalization can make your outreach impactful whether you’re sending a single message or a hundred.

When you tailor your message to individual prospects, it shows that you understand their needs and problems. This fosters trust, increases response rates, and  improves your chances of closing deals.

To personalize your outreach, remember that research is essential. Take the time to understand your prospects’ backgrounds, goals, and challenges. Also, reference shared connections, mutual interests, or specific achievements. Use Dripify automation software to streamline your outreach while maintaining personalization. Try the Dripify free trial today (no card required)!